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About

The Bachelor of Design (B.Des) in Visual Communication at Pimpri Chinchwad University (PCU) is an innovative program designed to foster creativity, technical expertise, and strategic thinking in the field of visual communication. This comprehensive course covers various aspects of graphic design, web designing, animation design, and user experience (UX) design, equipping students with the skills needed to excel in today's digital and visual-centric world. Students will engage in practical and theoretical learning, with access to state-of-the-art facilities and guidance from experienced faculty. PCU's legacy of academic excellence and its status as one of the top universities in India make it the ideal place to pursue a degree in Visual communication. Graduates of this program will be prepared for a variety of career paths in design, media, advertising, and beyond, making significant contributions to the visual and communication design industry.

At PCU, the B.Des in Visual Communication program emphasizes the importance of hands-on experience and real-world applications. Students will work on live projects, internships, and collaborations with industry partners, gaining valuable insights and professional skills. The curriculum is designed to be flexible and adaptive, allowing students to explore their interests and specialize in areas such as graphic designing, UI/UX design, and motion graphics. With a focus on both the aesthetic and functional aspects of design, PCU ensures that its graduates are well-rounded professionals ready to tackle the challenges of the evolving design landscape. As a private university with a strong commitment to quality education, PCU stands out as one of the best universities in Pune and India, offering a vibrant learning environment that nurtures creativity and innovation.


Preamble

India has a long history of welcoming visitors with open arms, making it recognised as a typically hospitable nation. Hospitality is known to be the very essence of India. The hospitality sector offers a wide range of professional options at different levels and requires a variety of talents, and it makes a considerable contribution to the economies of India and many other nations.

The goal of Pimpri Chinchwad University's Bachelor of Design is to provide students with a solid intellectual foundation. Their ability to develop strategic business insight, make moral decisions, and adopt a sustainable worldview is empowered by the curriculum. In essence, the programme aims to create leaders who can proactively implement business strategies that pursue the economic well-being of all stakeholders while considering the welfare of the people and impact on the planet. The foundational information and abilities offered in this undergraduate degree programme are crucial for students to succeed in creative roles and be responsible citizens in the future. A key component of the curriculum is the student's holistic development. The B.Des program is Ideal for students who wish to start a career in Design, management, or entrepreneurship soon after graduation.


Vision and Mission

The vision of the Pune Design School is to be recognized for leadership in the discipline and the profession by advancing design excellence in an evolving global ecosystem, promoting human values and well being, and inculcating responsibility to society, the environment, and the profession.
To offer future leaders with academic and research excellence to succeed in today’s dynamic Design Environment as successful managers and entrepreneurs.
To Improve and Enhance the Educational Experience.
To Cultivate a Culture of Research, Scholarship and Creative Activities.
To Grow a Comprehensive and Balanced Student community and Faculty.
To Advance Industry, Professional, Community and University Partners.

Program Objectives

The Program Objectives for the B. Des in Visual Communication program are as follows:
  • Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
  • Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
  • Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
  • Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
  • Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
  • Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
  • Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

4 Years

Duration

₹ 3,40,000

Fees (Per Annum)

PCET

Centralized Placement Cell

Admission fees Rs 10,000/-

Program Highlights

News studio and production facilities

In-house news channel on social media

Media seminars and events

Field tours and visits

Employability skills

Course Curriculum

1st Year

    Semester

    I

  • Fundamentals of Design 1
  • Material Exploration 1
  • History of Design
  • Digital Tools 1
  • Open Elective 1
  • Communication Skill
  • Visualisation and Illustrations 1
  • Practicing Meditation/Yoga
  • Universal Human Values 1 : Professional Ethics / IKS (Indian Design History)

    Semester

    II

  • Fundamentals of Design 2
  • Material Exploration 2
  • Design Critic and Appreciation
  • Digital Tools 2
  • Open Elective 2
  • Creative Writing
  • Visualisation and Illustrations 2
  • Sports Activity
  • IKS (Indian Design History) / Universal Human Values I : Professional Ethics

2nd Year

    Semester

    III

  • Typography
  • Design Research
  • Design for Print
  • Colour Fundamentals
  • Open Elective 3
  • Presentation Techniques
  • Vector Illustration 1
  • Universal Human Values II : Understanding Harmony / Constitution of India
  • Foreign Language I

    Semester

    IV

  • Design Studio 1
  • Infographics
  • Ergonomics
  • Screen Printing Techniques
  • Advanced Photography
  • Mini Project 1
  • Portfolio 1
  • Vector Illustration 2
  • Constitution of India / Universal Human Values II : Understanding Harmony
  • Minor 1
  • Foreign Language II

3rd Year

    Semester

    V

  • Design Studio 2
  • Strategic Branding
  • Visual Identity Design
  • Sound Design
  • Publication Design
  • Mini Project 2
  • Project Documentation
  • Motion Graphics
  • Short Movie Making
  • Aptitude and Logical Reasoning / Environmental Studies
  • Minor 2
  • Foreign Language III

    Semester

    VI

  • Design Studio 3
  • Introduction to User Interface Design
  • Visual Ergonomics
  • Wireframing
  • Storyboarding
  • Mini Project 3
  • Portfolio 2
  • Virtual Reality Tools
  • Theatre Arts
  • Environmental Studies / Aptitude and Logical Reasoning
  • Minor 3
  • Foreign Language IV

4th Year

    Semester

    VII

  • Design Studio 4
  • Design Studio 5
  • Design Management
  • Design for Print Media
  • Mini Project 4
  • Internship : UBD
  • Minor 4

    Semester

    VIII

  • Design Studio 6
  • Research Paper Writing: UBD
  • Graduation Project: UBD
  • Minor 5

Electives

    List of Open Elective Courses :

  • Open Elective - I : Study of bamboo crafts and products
  • Open Elective - I : Study of Terracotta crafts and Products
  • Open Elective - II : Event Communication Design
  • Open Elective - II : Event Installations Design
  • Open Elective - III : Design for Social Media
  • Open Elective - III : Design for IoT

Multidisciplinary Minor

    Web Development (WD)
    Offering School : School of Engineering & Technology
  • WD Minor1 : Introduction of HTML (# II/ *IV)
  • WD Minor2 : Getting started with JavaScript (# III/ *V)
  • WD Minor3 : Server-side Programming with Node.js (# IV/*VI)
  • WD Minor4 : Front-end Development with React & Type Script (# V/*VII)
  • WD Minor5 : Back-end frameworks - Django, Ruby on Rails (# VI/*VIII)
    Robotics Process Automation (RP)
    Offering School : School of Engineering & Technology
  • RP Minor1 : Basics of Robotics Process Automation (# II/ *IV)
  • RP Minor2 : Fundamentals of RPA Business Analysis (# III/ *V)
  • RP Minor3 : Automation Techniques in RPA (# IV/*VI)
  • RP Minor4 : Future of RPA with Business Automation (# V/*VII)
  • RP Minor5 : RPA Tool (# VI/*VIII)
    Artificial intelligence &
    Machine Learning (ML)
    Offering School : School of Engineering & Technology
  • ML Minor1 : Artificial Intelligence (# II/ *IV)
  • ML Minor2 : Machine Learning (# III/ *V)
  • ML Minor3 : Natural Language Processing (# IV/*VI)
  • ML Minor4 : Optimization Techniques (# V/*VII)
  • ML Minor5 : Deep Learning For Computer Vision (# VI/*VIII)
    Data Science (DS)
    Offering School : School of Engineering & Technology
  • DS Minor1 : Applied Data Science With Python (# II/ *IV)
  • DS Minor2 : Data Visualization With Tableau (# III/ *V)
  • DS Minor3 : Business Analytics (# IV/*VI)
  • DS Minor4 : Data Analytics (# V/*VII)
  • DS Minor5 : Generative AI (# VI/*VIII)
    Media Communications (MM)
    Offering School : School of media & communications studies
  • MM Minor1 : Literary Study (# II/ *IV)
  • MM Minor2 : Digital Media Production (# III/ *V)
  • MM Minor3 : Photography (# IV/*VI)
  • MM Minor4 : Performing Arts - Theater (# V/*VII)
  • MM Minor5 : Film Studies (# VI/*VIII)
    Psychology (PSY)
    Offering School : School of science
  • PSY Minor1 : Introductory Psychology (# II/ *IV)
  • PSY Minor2 : Foundations of Social Psychology (# III/ *V)
  • PSY Minor3 : Theories of Personality Development (# IV/*VI)
  • PSY Minor4 : Industrial Psychology (# V/*VII)
  • PSY Minor5 : Mindfulness and Mental Health (# VI/*VIII)
    Nutrition (NUT)
    Offering School : School of science
  • NUT Minor1 : Human Nutrition (# II/ *IV)
  • NUT Minor2 : Lifestyle Management (# III/ *V)
  • NUT Minor3 : Introduction to Weight Management (# IV/*VI)
  • NUT Minor4 : Food Quality and Management (# V/*VII)
  • NUT Minor5 : Novel Foods and Application (# VI/*VIII)
    Design Thinking &
    Methodologies (DM)
    Offering School : Pune Design School
  • DM Minor1 : Design Thinking (# II/ *IV)
  • DM Minor2 : Brand Identity Design (# III/ *V)
  • DM Minor3 : Digital tools for 2D design (# IV/*VI)
  • DM Minor4 : Physical model making/ Prototyping (# V/*VII)
  • DM Minor5 : Digital Tools for 3D design (# VI/*VIII)
    Economics & Finance (FE)
    Offering School : School of Management
  • FE Minor1 : Micro-economics (# II/ *IV)
  • FE Minor2 : Fundamentals of Accounting (# III/ *V)
  • FE Minor3 : Principles of Finance (# IV/*VI)
  • FE Minor4 : Cost and Management Accounting (# V/*VII)
  • FE Minor5 : Macro economics (# VI/*VIII)
    Entrepreneurship and
    Innovations (EI)
    Offering School : School of Management
  • EI Minor1 : Entrepreneurship-New venture Development (# II/ *IV)
  • EI Minor2 : Rural Entrepreneurship (# III/ *V)
  • EI Minor3 : Design Thinking (# IV/*VI)
  • EI Minor4 : Institutional and Legal framework for Startups and small Businesses (# V/*VII)
  • EI Minor5 : Managing creativity and learning organizations (# VI/*VIII)
    Drugs & Healthcare (DH)
    Offering School : School of Pharmacy
  • DH Minor1 : Health and hygiene (# II/ *IV)
  • DH Minor2 : Know your drugs (# III/ *V)
  • DH Minor3 : Complementary and alternative medicine (# IV/*VI)
  • DH Minor4 : Drug Discovery (# V/*VII)
  • DH Minor5 : Forensic Science (# VI/*VIII)
    Software Application Design and Development (AD)
    Offering School : School of Engineering and Technology
  • AD Minor1 : System Analysis and Design (# II/ *IV)
  • AD Minor2 : User Experience and Design (# III/ *V)
  • AD Minor3 : Introduction to GitHub. (# IV/*VI)
  • AD Minor4 : Introduction to Gaming Applications. (# V/*VII)
  • AD Minor5 : Mobile Application Development (# VI/*VIII)
    Cyber Security (CS)
    Offering School : School of Engineering and Technology
  • CS Minor1 : Cyber Ethics, Cyber Law and Cyber Policy (# II/ *IV)
  • CS Minor2 : Introduction to Cryptography (# III/ *V)
  • CS Minor3 : Social Media Security. (# IV/*VI)
  • CS Minor4 : Introduction to Blockchain. (# V/*VII)
  • CS Minor5 : Data Security & Privacy. (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • E Minor1 : English for Competitive Examinations-I (# II/ *IV)
  • E Minor2 : English for Competitive Examinations-II (# III/ *V)
  • E Minor3 : English for Competitive Examinations-III (# IV/*VI)
  • E Minor4 : English for Competitive Examinations-IV (# V/*VII)
  • E Minor5 : English for Competitive Examinations-V (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • Learning English With Shakespeare-Romeo and Juliet (Minor-I) (# II/ *IV)
  • Learning English With Shakespeare-Hamlet (Minor-II) (# III/ *V)
* : Courses offered for B Tech, B Design
# : Courses offered for B Sc, BBA, Media, and Management & Liberal Arts

Audit Courses

    List of Audit Courses:

  • Performing Arts:
    Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc.
  • Social welfare and Cultural Awareness
  • Transactional Analysis
  • Caring and service
  • Hospital Caring, Personal Safety, First Aid, Disaster Management Gardening, Organic farming, Cooking etc.

    List of Foreign Languages :

  • German
  • Japanese
Download Syllabus 2024-25 Download Syllabus 2025-26

Programme

Programme Educational Objectives

Programme Educational Objectives (PEOs)

  • Develop research methodologies to investigate and identify design focused interventions.
  • Develop critical thinking and ability to create innovative solutions.
  • Exhibit proficiency in practices that employ media, materials & emerging technologies.
  • Ability to demonstrate digital & analogue competence to present ideas.
  • Develop entrepreneurial approach to create strategic design solutions.

Programme Outcomes (POs)

Programme Outcomes (POs)

The Hospitality Management Graduates will be able to:
  • Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
  • Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
  • Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
  • Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
  • Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
  • Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
  • Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

Programme Specific Outcomes (PSOs)

Programme Specific Outcomes (PSOs)

  • Using a structured thought process and design development process, ability to design Products that create business value, serve individual and societal needs while considering environmental impact
  • Ability to create innovative solutions which are desirable to the user, technically feasible and commercially viable.
  • Ability to develop concepts through cycles of research and concept progression while integrating all relevant issues in a given context through several stages of design development and form building.
  • Develop an understanding of the human- centered focus of design and knowledge of functionality based on human factors and ergonomics.
  • Ability to identify consumer needs through understanding of values, cultures, behavioral norms, social patterns, demographics, trends and future scenarios.
  • Ability to develop a personal learning style, observe and evaluate own learning, diagnose own learning needs to serve the purpose of self and life-long learning.
  • Ability to work in a professional manner with the knowledge of design management in a collaborative, team environment, honoring timelines and ethical considerations.

Eligibility

Pass in 10+2 Examination OR 3 years Diploma by the Central / State Government or equivalent qualification from any recognized board obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying examination

AND valid score card of Entrance Test conducted by UCEED 2025/NIFT 2025/NID2025/Design Aptitude Test conducted by PCU.

Candidates are selected on the basis of Design Aptitude Test conducted by PCU, personal interview and Merit basis

FAQ's

What is the scope of the B.Des in Visual Communication program?

The B.Des in Visual Communication program offers a wide range of career opportunities in fields such as graphic designing, web designing, animation, and UI/UX design. Graduates can work in advertising agencies, design studios, media houses, and corporate communication departments.

What career opportunities are available after completing the B.Des in Visual Communication?

Graduates can pursue careers as graphic designers, web designers, UI/UX designers, animation designers, and visual communication specialists. They can work in various industries including advertising, media, entertainment, and corporate sectors.

Is there a demand for visual communication professionals in the industry?

Yes, there is a growing demand for visual communication professionals who can create compelling and effective visual content. The rise of digital media and online platforms has increased the need for skilled designers in various sectors.

What skills will I develop during the B.Des in Visual Communication program?

Students will develop skills in graphic designing, web designing, animation, UI/UX design, visual storytelling, and digital media production. They will also enhance their creative thinking, problem-solving, and communication abilities.

Can I specialize in a specific area of visual communication?

Yes, the program offers elective courses that allow students to specialize in areas such as graphic design, UI/UX design, motion graphics, and animation.

What is the duration of the B.Des in Visual Communication program?

The B.Des in Visual Communication program is a 3/4year undergraduate program.

Does PCU offer placement support for B.Des in Visual Communication graduates?

Yes, PCU has a dedicated placement cell that assists students in securing job placements and internships with reputed companies in the design and communication industry.

Are there opportunities for further studies after completing B.Des in Visual Communication?

Yes, graduates can pursue higher studies such as Master of Design (M.Des), Master of Fine Arts (MFA), or specialized courses in animation and UI/UX design to further enhance their skills and knowledge.

Does the program include practical training and industry projects?

Yes, the program includes practical training, internships, and industry projects to provide students with real-world experience in visual communication and design.

Why should I choose PCU for my B.Des in Visual Communication studies?

PCU is known for its excellence in design education, experienced faculty, state-of-the-art facilities, and strong industry collaborations. The B.Des in Visual Communication program at PCU offers a holistic learning experience that prepares students for successful careers in the dynamic field of visual communication.

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