Overview
Creativity met strategy as MBA and BBA students of PCU School of Management recently showcased their creativity and strategic thinking in an exciting Branding Photography Competition. With a daily-use product revealed moments before the challenge, teams were pushed to think on their feet—capturing the product’s brand essence using only their mobile cameras.
Beyond photography, students crafted brand identities, defined positioning, and created impactful taglines, bringing each product’s story to life. The competition celebrated fresh perspectives, quick thinking, and the power of visual storytelling—proving that compelling branding doesn’t rely on tools, but on vision.
