Degree:
BBA Media & Communication (Hons. / Hons. with Research)
BBA Media & Communication (Hons. / Hons. with Research)
A future-focused undergraduate programme in digital media, branding, advertising, content creation, public relations, filmmaking, and communication strategy.
BBA Media & Communication at the Pune School of Media and Communication
BBA Media & Communication at the Pune School of Media and Communication is a 4-year undergraduate programme designed for students who aspire to build careers in media, digital communication, advertising, branding, content creation, filmmaking, public relations, social media, and creative industries.
With a flexible NEP-based CBCS structure, students can:
Exit after 3 years with an undergraduate degree
Continue into the 4th year through:
- Honours (Advanced Industry Practice)
- Honours with Research (Research & Academic Pathway)
Key Highlights
Level:
Undergraduate
Duration:
4 Years
Exit Option:
Available after 3 Years
Mode:
Full-Time
Curriculum Model:
CBCS & Interdisciplinary Learning
Learning Approach:
Industry-Oriented & Project-Based
School:
Pune School of Media and Communication
Industry Exposure:
Internships, Campaigns & Portfolio Development
Career Pathways:
Advertising, PR, Digital Marketing, Filmmaking, Content Creation & Media Industries
Degree:
BBA Media & Communication (Hons. / Hons. with Research)
Level:
Undergraduate
Duration:
4 Years
Exit Option:
Available after 3 Years
Mode:
Full-Time
Curriculum Model:
CBCS & Interdisciplinary Learning
Learning Approach:
Industry-Oriented & Project-Based
School:
Pune School of Media and Communication
Industry Exposure:
Internships, Campaigns & Portfolio Development
Career Pathways:
Advertising, PR, Digital Marketing, Filmmaking, Content Creation & Media Industries
About BBA Media & Communication
Media, Branding & Digital Storytelling for the New Creative Economy
BBA Media & Communication at the Pune School of Media and Communication is designed for students who want to work in the rapidly evolving worlds of media, branding, digital content, entertainment, communication, and creative business. The programme combines management principles with storytelling, audience engagement, media strategy, digital communication, and content ecosystems. Students learn how brands communicate, how digital audiences engage, and how creative industries operate across advertising, public relations, filmmaking, social media, creator platforms, and multimedia environments. Students gain exposure to practical projects, communication campaigns, media planning, creative storytelling, digital platforms, AI-assisted content workflows, and industry-oriented assignments that prepare them for modern media and communication careers. The 4-year Honours and Honours with Research pathways further support advanced industry practice, portfolio development, research exposure, and future-ready specialisation opportunities.
Built on a flexible CBCS and interdisciplinary structure, the programme allows students to explore industry pathways across:
- Advertising & Brand Strategy
- Public Relations & Corporate Communication
- Digital Marketing & Social Media
- Filmmaking & Content Production
- Event & Experiential Media
- Content Creation & Creator Economy
Build Skills Across Media, Branding, Digital Content & Creative Industries
A progressive 4-year learning journey designed around advertising, digital marketing, content creation, filmmaking, public relations, social media, and modern communication industries.
Students begin by understanding how modern media industries, brands, audiences, and digital platforms operate.
The first year introduces:
- Media & Communication Studies
- Advertising Fundamentals
- Journalism & News Writing
- Digital Culture & New Media
- Audio-Visual Storytelling
- Content Writing & Communication Skills
- Media Observation & Creative Thinking
- Visual Communication & Media Literacy
Students develop:
- Communication Abilities
- Storytelling Fundamentals
- Media Awareness
- Digital Thinking
- Creative Confidence Before Entering Specialised Industry Pathways
Download Syllabus
Pune School of Media & Communication
- BBA - Media and Communication
Industry-Oriented Learning Beyond Classrooms
Work on real campaigns, industry problem statements, media projects, and communication challenges through hands-on creative learning experiences.
Real Case Studies
Analyse contemporary advertising campaigns, brand communication strategies, media industries, audience behaviour, and digital communication trends through practical case-based learning.
Real Problem Statements
Work on industry-style communication, branding, content creation, social media, event media, and audience engagement challenges through applied project work.
Industry Advisory Board
Curriculum development is guided through industry insights and evolving media practices to help align learning with contemporary communication and creative industries.
Masterclasses & Workshops
Every semester includes expert sessions, masterclasses, creative workshops, and interaction opportunities with professionals from media, advertising, filmmaking, digital marketing, public relations, branding, and content industries.
Industry Visits
Students receive exposure to professional media and communication environments through industry visits, studio interactions, production exposure, agency observations, and experiential learning opportunities every semester.
External Industry Jury Evaluations
Projects, presentations, practical assignments, campaigns, and viva assessments include evaluation and feedback from external industry experts and professionals.
Explore Creative Industry Pathways
Build knowledge and practical skills across media, branding, digital communication, content creation, filmmaking, and emerging creative industries.
Advertising & Brand Communication
Learn campaign planning, brand positioning, consumer behaviour, creative strategy, influencer marketing, and integrated brand communication.
Digital Marketing & Social Media
Explore social media strategy, digital campaigns, audience engagement, content marketing, analytics, and platform-based communication.
Public Relations & Corporate Communication
Understand media relations, reputation management, corporate communication, crisis communication, and strategic public engagement.
Film, Video & Content Production
Develop skills in storytelling, scriptwriting, audio-visual production, digital video creation, editing, and platform-oriented content production.
Build Creative, Strategic & Industry-Ready Skills
Develop practical skills across media, communication, branding, digital platforms, storytelling, audience engagement, and content industries.
Communication & Presentation Skills
Develop professional communication, presentation, pitching, interpersonal, and audience engagement abilities for media and corporate environments.
Branding & Campaign Strategy
Learn campaign planning, strategic communication, consumer understanding, brand positioning, and integrated marketing communication approaches.
Digital Marketing & Social Media Skills
Build practical understanding of social media strategy, content marketing, digital campaigns, audience analytics, and platform-oriented communication.
Content Creation & Storytelling
Develop storytelling, scriptwriting, copywriting, digital content production, multimedia communication, and platform-based creative content skills.
Audio-Visual & Media Production Skills
Gain exposure to filmmaking fundamentals, video production, editing, visual storytelling, post-production workflows, and multimedia content creation.
Industry Exposure & Career Pathways
From media internships to communication and digital-content careers. Students gain exposure through internships, industry collaborations, and project-based work with media houses, agencies, digital platforms, and corporate communication teams. These experiences support the development of a strong portfolio and professional network.
Potential Career Opportunities
Media ManagerCommunication ExecutiveBrand/Marketing Communication SpecialistSocial Media ManagerPublic Relations ExecutiveContent Manager / Digital Content StrategistMedia Planning Executive
Study Material
Access lecture notes, practical resources, and assignment materials that support learning across media, branding, content creation, digital communication, and creative industry coursework.
Lecture Notes
Download PDF
Practical
Download PDFAssignment
Download PDF
Admissions & Eligibility
Begin your journey in media, digital communication, content creation, branding, filmmaking, and creative industries.
Students may also showcase portfolios, creative projects, content creation work, photography, videos, writing samples, social media content, design work, and any existing creative/media-related work.
Prior professional experience is not mandatory, but creative interest and communication potential are encouraged.
Admission Journey
Submit Application
Upload Documents
Portfolio / Creative Work Submission
Faculty Interaction & Interview
Admission Confirmation
Apply Now
Frequently Asked Questions
Unlike a traditional BBA focused mainly on management studies, this programme integrates advertising, digital media, branding, content creation, public relations, filmmaking, social media strategy, and communication industries with business education.
Why Choose BBA Media & Communication at PSMC?
Industry-Oriented Curriculum
Interdisciplinary Creative Pathways
Portfolio & Project-Based Learning
AI Tools for Content & Communication
Industry Masterclasses & Workshops
Build Your Future in Media, Digital Communication & Creative Industries
Turn your passion for storytelling, branding, content creation, filmmaking, social media, and digital media into a future-ready professional career.
