- Typography, Branding & Communication Focus
- Print, Digital & Motion Media Learning
- UI/UX & Visual Interface Exposure
- Publication & Packaging Design
About B.Des Visual Communication
An undergraduate design programme focused on
graphic design, branding, and digital communication.
The B.Des Visual Communication Design programme at Pimpri Chinchwad University is designed to nurture creative thinkers, visual storytellers, and innovative communication designers for the evolving digital and media landscape.
The programme focuses on developing strong foundations in graphic design, branding, typography, illustration, photography, UI/UX design, motion graphics, digital media, advertising, packaging, and visual storytelling. Students learn to create impactful visual experiences that effectively communicate ideas across print, digital, and interactive platforms.
Through studio-based learning, live projects, workshops, creative labs, internships, and industry-oriented assignments, students gain hands-on exposure to design tools, emerging technologies, and professional design practices. The curriculum integrates creativity, design thinking, user experience, communication strategy, digital visualization, and media innovation to prepare students for dynamic careers in branding, advertising, digital media, publishing, UI/UX, animation, content creation, and visual communication industries.
Why Choose B.Des Visual Communication?
Build a career in designing brands, digital experiences, and communication campaigns.
The B.Des Visual Communication Design programme prepares students to create impactful visual systems across branding, print media, digital communication, advertising, publication design, packaging, UI/UX, motion graphics, and immersive visual experiences. The programme combines creative thinking, typography, illustration, communication strategy, digital tools, visual storytelling, branding systems, interactive interfaces, and emerging media technologies to help students become future-ready visual communicators. Students learn through studio practice, workshops, projects, internships, portfolio building, motion graphics exercises, UI/UX explorations, and real-world communication design assignments. The curriculum focuses on balancing conceptual thinking, visual aesthetics, communication strategy, and practical execution.
Key Advantages
- Portfolio & Internship-Based Learning
- Motion Graphics & VR Tools
- Studio-Based Practical Training
- 4-Year Full-time B.Des Degree
How the Programme Progresses
The programme is designed to transform students into innovative visual communication designers through foundation learning, media exploration, technical understanding, digital technologies, and industry-oriented execution.
A Structured Creative Journey Across 4 Years — foundation year.
Students begin with:
- Fundamentals of Design
- Material Exploration
- Design History
- Visualization & Illustration
- Digital Tools
- Design Thinking
Students develop:
- Observation and sketching skills
- Design fundamentals
- Creative problem-solving
- Material understanding
- Visualization techniques
Students also gain:
- Human values and ethics understanding
- Interdisciplinary exposure
- Foreign language learning
- Craft and product exploration
Students Explore
- Bamboo crafts and products
- Terracotta crafts
- Nature-inspired design studies
- Experimental product concepts
Download Detailed Curriculum
Pune Design School
- B.Des – Visual Communication
What Visual Communication at PCU Covers
Fields and application areas explored in the programme.
The programme introduces students to diverse areas of visual communication, helping them understand how design influences branding, storytelling, digital engagement, and user experiences across industries.
Core Areas of Study
Typography & Visual Systems
Branding & Strategic Communication
Print & Publication Design
Packaging Design
Motion Graphics & Media Design
UI/UX & Interface Design
Infographics & Information Design
Cross-Media & Exhibition Design
Skills Developed During the Programme
Typography and layout design
Branding and identity systems
Visual storytelling
Publication and editorial design
Packaging communication
Motion graphics creation
UI/UX wireframing
Infographics and information visualization
Print and digital communication
Design research and presentation
Portfolio development
Strategic communication thinking
Cross-media storytelling
Typography and layout design
Branding and identity systems
Visual storytelling
Publication and editorial design
Packaging communication
Motion graphics creation
UI/UX wireframing
Infographics and information visualization
Print and digital communication
Design research and presentation
Portfolio development
Strategic communication thinking
Cross-media storytelling
Industry Exposure & Practical Communication Learning
The programme integrates internships, studio projects, sponsored assignments, and live communication exercises to prepare students for professional design industries.
At Pimpri Chinchwad University, students gain hands-on exposure to the professional world of visual communication through industry-oriented learning experiences, creative collaborations, and practical design execution.
Career Pathways after B.Des Visual Communicationafter B.Des Visual Communication
Graduates can pursue careers across branding, media, publishing, advertising, digital communication, and interactive design industries.
The B.Des Visual Communication programme at Pimpri Chinchwad University prepares students for dynamic careers in the creative and communication industry by combining visual storytelling, branding, digital media, and user-focused design practices.
- Visual Communication Designer
- Graphic Designer
- Brand Identity Designer
- Typography Designer
- Publication Designer
- Packaging Designer
- Motion Graphics Designer
- UI/UX Designer
- Information Designer
- Editorial Designer
- Creative Strategist
- Social Media Designer
- Exhibition Graphics Designer
- Communication Consultant
- Art Director
View Placement Highlights
View Placement Highlights
Eligibility & Admission
Admission process and eligibility details for the B.Des Visual Communication programme.
The B.Des Visual Communication programme at Pimpri Chinchwad University welcomes creative and aspiring designers who are passionate about visual storytelling, branding, digital media, and communication design. Candidates who have completed 10+2 or an equivalent qualification from a recognized board in any stream are eligible to apply. Admission is conducted through the University’s undergraduate design admission process, which may include academic evaluation, creative aptitude assessment, portfolio review, and personal interaction as per University guidelines. The programme is ideal for students interested in graphic design, UI/UX, advertising, illustration, digital communication, and multimedia design careers.
Example Eligibility
Minimum qualification in 10+2 or equivalent.
Portfolio or aptitude‑based assessment (if applicable).
Admission Steps
- Step 01
Registration — Sign up with your name, email, and mobile. Verify via OTP/email to access your dashboard.
- Step 02
Pay Application Fee — View course details and pay securely using UPI, card, or net banking. Get instant receipt and email confirmation.
- Step 03
Take Entrance Exam — Choose your test slot (online/offline). Check syllabus and guidelines on your dashboard.
- Step 04
Check Merit List — Results are published on your dashboard. Get notified via SMS/email.
- Step 05
Download Offer Letter — If selected, download your signed offer letter and accept before the deadline.
- Step 06
Upload Documents — Submit required documents (ID, marksheets, etc.). Track approval status easily.
- Step 07
Final Enrollment — Pay final fees to confirm your seat. Get your welcome kit and orientation details.
Frequently Asked Questions
The programme combines both visual aesthetics and strategic communication systems.
Create Impactful Visual Storieswith PCU
Transform your creativity into a future-ready career in branding, digital media, visual storytelling, and communication design.
Join the B.Des Visual Communication programme at PCU and explore the world of creative communication through branding, graphic design, UI/UX, digital media, illustration, and multimedia storytelling. With industry-oriented learning, studio-based projects, expert mentorship, internships, and portfolio development opportunities, the programme prepares students to become innovative visual communicators for the evolving creative industry. Take the first step toward building impactful brands, engaging digital experiences, and meaningful visual communication careers with the School of Design at PCU.
