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About

The Master of Design (M. Des) in Integrated Experience Design at Pimpri Chinchwad University (PCU) is an advanced, cutting-edge program tailored to equip students with a comprehensive understanding of user experience (UX) and user interface (UI) design. This program delves into the intricacies of system design and the application of emerging technologies, including virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in the design process. Students will engage in hands-on projects, collaborative workshops, and industry internships, gaining practical experience and developing a robust portfolio that showcases their skills in creating intuitive and engaging digital experiences.

Recognised to be among one of the top design universities in India, PCU boasts a rich legacy of academic excellence and innovation. The university is renowned for its state-of-the-art facilities, experienced faculty, and strong industry connections, providing students with the tools and opportunities to excel in their careers. The M. Des in Integrated Experience Design program is committed to fostering creativity, critical thinking, and leadership skills, preparing graduates to become leaders in various industries such as technology, entertainment, healthcare, and education. By integrating advanced design principles with practical applications, this program ensures that students are well-prepared to tackle the complex challenges of modern experience design, making them highly sought-after professionals in the global market.


Program Objectives

The Program Objectives for the M. Des in Integrated Experience Design program are as follows:
  • Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
  • Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
  • Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
  • Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
  • Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
  • Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
  • Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

2 Years

Duration

₹ 2,00,000

Fees (Per Annum)

PCET

Centralized Placement Cell

Program Highlights

News studio and production facilities

In-house news channel on social media

Media seminars and events

Field tours and visits

Employability skills

Course Curriculum

1st Year

    Semester

    I

  • Fundamentals of Design
  • Design Thinking and Innovation
  • Introduction to Design Research
  • HCI and User Experience
  • DESIGN STUDIO - I
  • UX Design
  • Cognitive Design and Ethnography
  • OE-I

    Semester

    II

  • Omnipresence Design
  • Service Design and Enterprise UX
  • Customer Experience in Edtech/Fintech/Biotech/Agritech /Healthcare
  • Design Studio - II
  • OE - II
  • SUMMER INTERNSHIP

2nd Year

    Semester

    III

  • Analytics and Discovery Informatics
  • UX for AR/IoT/Emerging Technologies
  • G2C (Government to Citizen) User Experience
  • Design Studio - III
  • OE - III
  • Portfolio Making

    Semester

    IV

  • Post Graduation Internship
  • Dissertation

Electives

    List of Open Elective Courses:

  • Open Elective - I : Mobile app development from Concept to Market
  • Open Elective - I : Fundamentals of analytics and informatics
  • Open Elective - II : UX Design for Emerging technologies
  • Open Elective - II : Design for Digital Marketing
  • Open Elective - III : Design Management
  • Open Elective - III : Digital Agriculture

Minor Interdisciplinary

    Web Development (WD)
    Offering School : School of Engineering & Technology
  • WD Minor1 : Introduction of HTML (# II/ *IV)
  • WD Minor2 : Getting started with JavaScript (# III/ *V)
  • WD Minor3 : Server-side Programming with Node.js (# IV/*VI)
  • WD Minor4 : Front-end Development with React & Type Script (# V/*VII)
  • WD Minor5 : Back-end frameworks - Django, Ruby on Rails (# VI/*VIII)
    Robotics Process Automation (RP)
    Offering School : School of Engineering & Technology
  • RP Minor1 : Basics of Robotics Process Automation (# II/ *IV)
  • RP Minor2 : Fundamentals of RPA Business Analysis (# III/ *V)
  • RP Minor3 : Automation Techniques in RPA (# IV/*VI)
  • RP Minor4 : Future of RPA with Business Automation (# V/*VII)
  • RP Minor5 : RPA Tool (# VI/*VIII)
    Artificial intelligence &
    Machine Learning (ML)
    Offering School : School of Engineering & Technology
  • ML Minor1 : Artificial Intelligence (# II/ *IV)
  • ML Minor2 : Machine Learning (# III/ *V)
  • ML Minor3 : Natural Language Processing (# IV/*VI)
  • ML Minor4 : Optimization Techniques (# V/*VII)
  • ML Minor5 : Deep Learning For Computer Vision (# VI/*VIII)
    Data Science (DS)
    Offering School : School of Engineering & Technology
  • DS Minor1 : Applied Data Science With Python (# II/ *IV)
  • DS Minor2 : Data Visualization With Tableau (# III/ *V)
  • DS Minor3 : Business Analytics (# IV/*VI)
  • DS Minor4 : Data Analytics (# V/*VII)
  • DS Minor5 : Generative AI (# VI/*VIII)
    Media Communications (MM)
    Offering School : School of media & communications studies
  • MM Minor1 : Literary Study (# II/ *IV)
  • MM Minor2 : Digital Media Production (# III/ *V)
  • MM Minor3 : Photography (# IV/*VI)
  • MM Minor4 : Performing Arts - Theater (# V/*VII)
  • MM Minor5 : Film Studies (# VI/*VIII)
    Psychology (PSY)
    Offering School : School of science
  • PSY Minor1 : Introductory Psychology (# II/ *IV)
  • PSY Minor2 : Foundations of Social Psychology (# III/ *V)
  • PSY Minor3 : Theories of Personality Development (# IV/*VI)
  • PSY Minor4 : Industrial Psychology (# V/*VII)
  • PSY Minor5 : Mindfulness and Mental Health (# VI/*VIII)
    Nutrition (NUT)
    Offering School : School of science
  • NUT Minor1 : Human Nutrition (# II/ *IV)
  • NUT Minor2 : Lifestyle Management (# III/ *V)
  • NUT Minor3 : Introduction to Weight Management (# IV/*VI)
  • NUT Minor4 : Food Quality and Management (# V/*VII)
  • NUT Minor5 : Novel Foods and Application (# VI/*VIII)
    Design Thinking &
    Methodologies (DM)
    Offering School : Pune Design School
  • DM Minor1 : Design Thinking (# II/ *IV)
  • DM Minor2 : Brand Identity Design (# III/ *V)
  • DM Minor3 : Digital tools for 2D design (# IV/*VI)
  • DM Minor4 : Physical model making/ Prototyping (# V/*VII)
  • DM Minor5 : Digital Tools for 3D design (# VI/*VIII)
    Economics & Finance (FE)
    Offering School : School of Management
  • FE Minor1 : Micro-economics (# II/ *IV)
  • FE Minor2 : Fundamentals of Accounting (# III/ *V)
  • FE Minor3 : Principles of Finance (# IV/*VI)
  • FE Minor4 : Cost and Management Accounting (# V/*VII)
  • FE Minor5 : Macro economics (# VI/*VIII)
    Entrepreneurship and
    Innovations (EI)
    Offering School : School of Management
  • EI Minor1 : Entrepreneurship-New venture Development (# II/ *IV)
  • EI Minor2 : Rural Entrepreneurship (# III/ *V)
  • EI Minor3 : Design Thinking (# IV/*VI)
  • EI Minor4 : Institutional and Legal framework for Startups and small Businesses (# V/*VII)
  • EI Minor5 : Managing creativity and learning organizations (# VI/*VIII)
    Drugs & Healthcare (DH)
    Offering School : School of Pharmacy
  • DH Minor1 : Health and hygiene (# II/ *IV)
  • DH Minor2 : Know your drugs (# III/ *V)
  • DH Minor3 : Complementary and alternative medicine (# IV/*VI)
  • DH Minor4 : Drug Discovery (# V/*VII)
  • DH Minor5 : Forensic Science (# VI/*VIII)
    Software Application Design and Development (AD)
    Offering School : School of Engineering and Technology
  • AD Minor1 : System Analysis and Design (# II/ *IV)
  • AD Minor2 : User Experience and Design (# III/ *V)
  • AD Minor3 : Introduction to GitHub. (# IV/*VI)
  • AD Minor4 : Introduction to Gaming Applications. (# V/*VII)
  • AD Minor5 : Mobile Application Development (# VI/*VIII)
    Cyber Security (CS)
    Offering School : School of Engineering and Technology
  • CS Minor1 : Cyber Ethics, Cyber Law and Cyber Policy (# II/ *IV)
  • CS Minor2 : Introduction to Cryptography (# III/ *V)
  • CS Minor3 : Social Media Security. (# IV/*VI)
  • CS Minor4 : Introduction to Blockchain. (# V/*VII)
  • CS Minor5 : Data Security & Privacy. (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • E Minor1 : English for Competitive Examinations-I (# II/ *IV)
  • E Minor2 : English for Competitive Examinations-II (# III/ *V)
  • E Minor3 : English for Competitive Examinations-III (# IV/*VI)
  • E Minor4 : English for Competitive Examinations-IV (# V/*VII)
  • E Minor5 : English for Competitive Examinations-V (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • Learning English With Shakespeare-Romeo and Juliet (Minor-I) (# II/ *IV)
  • Learning English With Shakespeare-Hamlet (Minor-II) (# III/ *V)
* : Courses offered for B Tech, B Design
# : Courses offered for B Sc, BBA, Media, and Management & Liberal Arts
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Programme

Programme Educational Objectives

Programme Educational Objectives (PEOs)

  • Develop research methodologies to investigate and identify design focused interventions.
  • Develop critical thinking and ability to create innovative solutions.
  • Exhibit proficiency in practices that employ media, materials & emerging technologies.
  • Ability to demonstrate digital & analogue competence to present ideas.
  • Develop entrepreneurial approach to create strategic design solutions.

Programme Outcomes (POs)

Programme Outcomes (POs)

The Hospitality Management Graduates will be able to:
  • Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
  • Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
  • Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
  • Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
  • Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
  • Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
  • Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

Programme Specific Outcomes (PSOs)

Programme Specific Outcomes (PSOs)

  • Using a structured thought process and design development process, ability to design Products that create business value, serve individual and societal needs while considering environmental impact
  • Ability to create innovative solutions which are desirable to the user, technically feasible and commercially viable.
  • Ability to develop concepts through cycles of research and concept progression while integrating all relevant issues in a given context through several stages of design development and form building.
  • Develop an understanding of the human- centered focus of design and knowledge of functionality based on human factors and ergonomics.
  • Ability to identify consumer needs through understanding of values, cultures, behavioral norms, social patterns, demographics, trends and future scenarios.
  • Ability to develop a personal learning style, observe and evaluate own learning, diagnose own learning needs to serve the purpose of self and life-long learning.
  • Ability to work in a professional manner with the knowledge of design management in a collaborative, team environment, honoring timelines and ethical considerations.

Eligibility

Pass in 10+2 Examination OR 3 years Diploma by the Central / State Government or equivalent qualification from any recognized board obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying examination

AND valid score card of Entrance Test conducted by UCEED 2025/NIFT 2025/NID2025/PCU and students have to clear the admission process comprising of Design Aptitude Test followed by studio test & personal interview conducted by the PCU.

Candidates are selected on the basis of Design Aptitude Test conducted by PCU and Merit basis

FAQ's

What is the scope of the M. Des in Integrated Experience Design program?

The scope of this program includes a deep dive into user experience (UX) design, user interface (UI) design, system design, and the integration of emerging technologies in design. It prepares students for a wide range of design roles across various industries.

What skills will I acquire through the M. Des in Integrated Experience Design program?

Students enrolled in the M. Des in Integrated Experience Design program at Pimpri Chinchwad University will acquire a diverse set of skills essential for a successful career in design. These include proficiency in user experience (UX) and user interface (UI) design, design thinking, system design, and the use of emerging technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI). Additionally, students will develop strong project management, problem-solving, and critical thinking abilities, alongside effective communication and collaboration skills, which are crucial for working in multidisciplinary teams.

What career opportunities are available for graduates of the M. Des in Integrated Experience Design?

Graduates of the M. Des in Integrated Experience Design program have a wide range of career opportunities in various industries. They can pursue roles as UX/UI designers, interaction designers, product designers, and user experience researchers. These professionals are in high demand in tech companies, design consultancies, startups, entertainment, healthcare, and education sectors. The comprehensive skill set and practical experience gained during the program make graduates well-equipped to take on leadership positions in the global design market.

How does the M. Des in Integrated Experience Design program at PCU prepare students for the industry?

The M. Des in Integrated Experience Design program at Pimpri Chinchwad University is designed to bridge the gap between academic learning and industry requirements. The curriculum includes hands-on projects, collaborative workshops, and internships with leading companies, providing students with practical experience and real-world insights. The program also emphasizes the development of a professional portfolio, showcasing students' design skills and creativity. Additionally, PCU's strong industry connections and state-of-the-art facilities ensure that students are exposed to the latest trends and technologies, preparing them to meet the evolving demands of the design industry.

How does the M. Des program at PCU prepare students for the industry?

Through practical projects, industry internships, collaborative workshops, and access to state-of-the-art facilities, the program ensures students gain hands-on experience and industry-relevant skills.

What is the duration of the M. Des in Integrated Experience Design program?

The program is of two years, divided into four semesters.

Are there any internship opportunities included in the M. Des program?

Yes, the program includes industry internships that provide practical experience and exposure to real-world design challenges.

What kind of projects will students work on during the M. Des program?

Students will work on a variety of projects, including user research, prototyping, UI/UX design, and system design projects, often in collaboration with industry partners.

What facilities are available to students in the M. Des program at PCU?

Students have access to advanced design labs, prototyping studios, and collaborative workspaces equipped with the latest design tools and technologies.

How does PCU support the career development of M. Des graduates?

PCU offers career support services, including job placement assistance, industry networking opportunities, and access to an extensive alumni network.

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