About
The Bachelor’s in Advertising, Events and Public Relations at Pimpri Chinchwad University (PCU) offers a forward-thinking education designed to equip students with cutting-edge skills in digital marketing strategies, creative advertising, and public relations training. Our comprehensive program emphasizes influencer marketing techniques, event planning expertise, and creating memorable brand experiences. Students gain practical knowledge in social media post management, online content creation, and strategic crisis management to maintain brand integrity in PR. The curriculum integrates data analytics for advertising, multimedia storytelling, and 3D visual advertising, along with VR experiences in events and consumer behavior analysis.
At PCU, we focus on impactful marketing strategies, media industry ethics, and media laws and regulations, ensuring graduates are well-versed in the latest industry standards. Experiential learning in media, media communication internships, and innovative media campaigns provide hands-on experience. Located in Pune, a hub for educational institutions and media industries, PCU offers state-of-the-art facilities and a dynamic learning environment.
Graduates are prepared for diverse roles such as Marketing Manager, Public Relations Director, Social Media Manager, Digital Product Manager, and Business Strategy Consultant, Talent Manager, Social Media Manager. Our program includes advertising courses, BBA Advertising, BBA PR, BBA Events, and BBA Advertising, Events and Public Relations, making PCU one of the top choices for media education in India.
Preamble
Media has an increasingly significant impact on our daily lives. The training offered is designed to provide students with the skills and knowledge necessary to succeed in various roles within the TV industry, Print Industry, Advertising Industry, Radio Industry, Digital Media, News Portals and more.
This undergraduate program in communication, typically covers Principals of Communication, Reporting and Writing skills, Print and TV Journalism, Beats of Journalism (Sports, Political, Entertainment), Development Communication, Advertising and Public Relations, Graphics and Software’s, Photojournalism, Film Appreciation, Media Management, Media Ethics-Laws along with basket of subjects related to Media. Students also master in Audio- Visual Production, honing their skills in Camera and Visual Editing. Pune School of Media is imparting practical, hands-on experience, with the state-of-the-art facilities, including studio, editing suites and equipment. Students will be part of various media projects and productions, giving them valuable experience and building their portfolios to the world of Print and Electronic Media.
Vision and Mission
To build a strong foundation in traditional media forms like print, radio and television as well as in the latest digital media technologies and platforms.
Program Objectives
The Program Objectives for the BBA in Advertising, Events and Public Relations program are as follows:
- To develop forward-thinking advertisers: Equip students with Innovative strategies and Creative skills to excel in the Digital Marketing and Advertising Industry, ready to engage with Content Marketing and Social Media marketing.
- To master the art of Public Relations: Train professionals who can craft compelling narratives and manage brand reputations, making them adept at both traditional PR and Influencer marketing.
- To produce standout Event planners: Provide expertise in Event Planning and Production, with a focus on both logistical excellence and the creation of memorable, brand-enhancing experiences.
- To integrate modern media platforms: Ensure graduates are proficient in utilizing Social Media posts and Online Content Creation to elevate Brand presence and engage target audiences effectively.
- To foster strategic Crisis Communicators: Prepare students to navigate complex situations with courses in strategic Crisis management & Communication, crucial for maintaining Brand integrity.
- To harness data for insightful campaigns: Cultivate the ability to use Data Analytics in crafting targeted advertising strategies and evaluating PR outcomes, a valuable skill set for any content creator.
- To build expertise in multimedia storytelling: Encourage proficiency in diverse forms of media, from 3D Visuals to immersive VR experiences, giving students an edge in Multimedia advertising and events.
- To delve into industry Analytics and Strategies: Provide a deep understanding of consumer behaviour & Psychology, ensuring that graduates can design impactful Marketing strategies.
- To prioritize Ethical and Legal considerations: Teach the importance of Ethics and adherence to laws and regulations for the media industry, preparing students to be conscientious Media professionals.
- To emphasize hands-on, experiential learning: Include internships and Real-world projects that reflect the Media Communication landscape, ensuring our graduates are industry-ready and capable of innovation in the competitive market.
4 Years
Duration
₹ 1,25,000
Fees (Per Annum)
PCET
Centralized Placement Cell
Program Highlights
Industry Driven Course Curriculum
Multipurpose Studios
Industry Expert Faculty
Skill based training
Flexible Learning
Industry Connect & MoUs
Masterclasses by Industry Stalwarts
Field Visits and On Field Live Projects Training
Quality placements.
Student participation in global competitions.
Exposure of In-house Incubation Cell nurturing various Start ups.
Course Curriculum
Semester
I
- Mass Media Industry
- Fundamentals of Advertising
- Theories of Media & Communication
- Introduction to Events and Public Relations
- Open Elective - I
- Creative & Critical thinking
- Literature and Interpretation Skills
- Applied Communication
- Professional Ethics / IKS I : Folklore Tradition
Semester
II
- Society and Culture: Key Concepts & Theories
- Introduction to Business Management
- Principles of Marketing
- Indian Polity & Governance
- Open Elective - II
- Aesthetics & Media
- Music Appreciation
- Advance Communication
- Folklore Tradition/Professional Ethics
- Minor - 1
Semester
III
- Corporate Social Responsibility
- Public Relations - Theory & Practice
- Persuasive Brand Communication: Strategy & Storytelling
- Consumer Behaviour & Psychology
- Open Elective - I
- Mobile Content Creation
- Writing Fiction
- Understanding Harmony / Constitution of India
- Foreign Language - 1 (German/Japanese)
Semester
IV
- Brand Management
- Event Planning, Budgeting & Production
- Copywriting
- Events for Brand and Business
- Open Elective - II
- Photography & Storytelling
- Theatre for Development
- Constitution of India / Understanding Harmony
- Foreign Language - 2 (German/Japanese)
Semester
V
- Introduction to Indian Economy, Markets and Enterprises
- Strategic Crisis Management & Communication
- Campaign Planning & Execution
- Internship
- Open Elective - I
- Documentary & Corporate Film Making
- Podcast: Production to Publishing
- Aptitude Test / Environmental Studies
- Foreign Language - 3 (German/Japanese)
Semester
VI
- Media Entrepreneurship
- Social Media Marketing & Management
- Celebrity & Talent Management
- Laws and Regulations for Media Industry
- Open Elective - II
- Media Technologies
- Cross-Cultural Communication
- Environmental Studies / Aptitude Test
- Foreign Language - 4 (German/Japanese)
Semester
VII
- Internship - BBAE
- Research Methodology
- Major Project - I - BBAE
- MOOC - I
Semester
VIII
- Research Project - BBAE
- MOOC - II
- Major Project - II - BBAE
List of Open Electives:
- Open Elective - I : Graphic Designing - 1
- Open Elective - I : Creative Thinking - 1
- Open Elective - I : Entertainment Media
- Open Elective - I : Culture
- Open Elective - I : AI Tools for Media - 1
- Open Elective - I : Transmedia Storytelling - 1
- Open Elective - II : Graphic Designing - 2
- Open Elective - II : Creative Thinking - 2
- Open Elective - II : Technical Study of Stage
- Open Elective - II : Technical Study of Studio
- Open Elective - II : AI Tools for Media - 2
- Open Elective - II : Transmedia Storytelling - 2
List of Tentative Life Skill Courses:
- Practicing Meditation, Sports, Yoga
- Performing Arts:
Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc.
- Social welfare and Cultural Awareness
- Caring and service:
Hospital Caring, Personal Safety, First Aid, Disaster Management, Gardening, Organic farming, Cooking etc.
Programme
Programme Educational Objectives (PEOs)
- To develop forward-thinking advertisers: Equip students with Innovative strategies and Creative skills to excel in the Digital Marketing and Advertising Industry, ready to engage with Content Marketing and Social Media marketing.
- To master the art of Public Relations: Train professionals who can craft compelling narratives and manage brand reputations, making them adept at both traditional PR and Influencer marketing.
- To produce standout Event planners: Provide expertise in Event Planning and Production, with a focus on both logistical excellence and the creation of memorable, brand-enhancing experiences.
- To integrate modern media platforms: Ensure graduates are proficient in utilizing Social Media posts and Online Content Creation to elevate Brand presence and engage target audiences effectively.
- To foster strategic Crisis Communicators: Prepare students to navigate complex situations with courses in strategic Crisis management & Communication, crucial for maintaining Brand integrity.
- To harness data for insightful campaigns: Cultivate the ability to use Data Analytics in crafting targeted advertising strategies and evaluating PR outcomes, a valuable skill set for any content creator.
- To build expertise in multimedia storytelling: Encourage proficiency in diverse forms of media, from 3D Visuals to immersive VR experiences, giving students an edge in Multimedia advertising and events.
- To delve into industry Analytics and Strategies: Provide a deep understanding of consumer behaviour & Psychology, ensuring that graduates can design impactful Marketing strategies.
- To prioritize Ethical and Legal considerations: Teach the importance of Ethics and adherence to laws and regulations for the media industry, preparing students to be conscientious Media professionals.
- To emphasize hands-on, experiential learning: Include internships and Real-world projects that reflect the Media Communication landscape, ensuring our graduates are industry-ready and capable of innovation in the competitive market.
Programme Outcomes (POs)
- Problem-solving skills: Capability to solve problems in familiar and non-familiar contexts and apply one’s learning to real-life situations.
- New Skills: To have knowledge of modern tools.
- Critical thinking: Capability to apply analytic thought to a body of knowledge, including the analysis and evaluation of policies and practices, as well as evidence, arguments, claims, beliefs and the reliability and relevance of evidence.
- Creative thinking: Ability to create or think in different and diverse ways about same issues or scenarios deal with problems and situations that do not have simple solutions.
- Communication Skills: Skills that enable a person to listen carefully, read texts and research papers analytically and present complex information in a clear and concise manner to different groups/audiences.
- Coordinating/collaborating with others: Ability to work effectively and respectfully with diverse teams, facilitate cooperative or coordinated effort on the part of a group, act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.
- Leadership readiness/qualities: Capability for mapping out the tasks of a team or an organisation and setting direction.
- Environmental awareness and action: Demonstrate the Acquisition and ability to apply the knowledge, skills, attitudes, and values required to take appropriate actions for mitigating the effects of environmental degradation, climate change and pollution, effective waste management, conservation of biological diversity, management of biological resources, forest and wildlife conservation, and sustainable development and living.
- Skills to apply digital and technological solutions: Demonstrate the ability for judiciously using and deploying information and communication tools and technologies to improve teaching-learning process and provide enriched learning experiences to students to enable them to achieve enhanced learning outcomes.
- Community engagement and service: Ability to participate in activities/services that are undertaken in collaboration with community members for promoting the wellbeing of the society.
- Entrepreneurship: Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.
- Environment and Sustainability: Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
- Social Responsiveness and Ethics: Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviors & act with integrity.
- Life Long Learning: Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.
Programme Specific Outcomes (PSOs)
- Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with Digital Filmmaking.
- Practical and technical skills required to perform and accomplish the assigned tasks effectively.
- Capacity to apply the acquired competencies to generate solutions to specific problems related to Digital Filmmaking.
- Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
- The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.
Eligibility
Passed 10+2 or equivalent courses examination in any discipline from recognised board/council/university with minimum of 50% marks.
Career Opportunities
Graduates of the program can pursue careers in various fields as below :
FAQ's
What makes the BBA in Advertising, Events & Public Relations program unique compared to other business degrees?
Our program integrates real-world applications with rigorous coursework, focusing on strategic crisis management, persuasive brand communication, and social media marketing. This holistic approach ensures our graduates are industry-ready and distinguishable from peers in other specializations like Marketing and Brand Management.
How does the BBA in Advertising, Events & Public Relations prepare me for the industry?
The BBA in Advertising, Events & Public Relations program is designed to provide a hands-on learning experience, emphasizing practical skills through courses like Event Planning, Budgeting & Production, and Strategic Crisis Management & Communication. You'll participate in real- world projects involving campaign planning and media strategies, using current tools and technologies. This approach ensures you are well-prepared to handle the demands of the industry and enter the workforce with confidence, equipped with relevant skills in public relations, brand communication, and event management.
What are the specialized courses offered in this BBA program?
The BBA program in Advertising, Events & Public Relations offers a diverse range of specialized courses that cover various aspects of the media and communication industries. Key courses include "Persuasive Brand Communication: Strategy & Storytelling," which focuses on crafting compelling narratives for brands, and "Consumer Behaviour & Psychology," aimed at understanding the driving forces behind consumer decisions. "Mobile Content Creation" teaches the skills needed to produce engaging content specifically for mobile platforms. Additionally, courses like "Public Relations - Theory & Practice" and "Campaign Planning & Execution" provide a comprehensive foundation in public relations strategies and the logistical aspects of media campaign management, ensuring a well-rounded educational experience.
What is the duration of BBA in Advertising, Events and Public Relations program?
The program is designed to be flexible under the National Education Policy (NEP), allowing students to complete their Degree in Three years or extend it to a Fourth year to earn an honors degree. Typically, the degree is structured over Six semesters for the standard program, with an additional two semesters for those opting for the honors track. This structure offers students a choice to deepen their expertise or enter the professional field after three years.
What career opportunities can graduates of this program expect?
Graduates of the BBA in Advertising, Events & Public Relations are well-prepared for a variety of career paths in the dynamic media and communication sectors. Traditional roles include Marketing Managers, Public Relations Directors, Social Media Managers, and Digital Product Managers, where they can apply their skills in strategic communication and media planning to drive brand growth and manage public perceptions. Beyond these conventional roles, the program also opens doors to newer, non-traditional career opportunities. Graduates can pursue positions such as Content Strategists, who specialize in creating and distributing valuable content to attract and retain audiences, or Event Technology Specialists, who leverage the latest digital tools to enhance event experiences. Additionally, the rise of digital platforms has created demand for Influencer Campaign Managers, professionals who coordinate marketing campaigns centered around influencers to tap into their audiences. These diverse opportunities reflect the program's commitment to providing an education that keeps pace with the evolving industry landscape.
What practical experience will I gain through the BBA in Advertising, Events & Public Relations?
Students participate in internships and major projects like "Campaign Planning & Execution," providing real-world experience and the opportunity to apply classroom theories to actual business challenges in advertising and public relations.
Are there any opportunities for international exposure in the program?
Yes, our program includes case studies and guest lectures from international industry experts, enriching the learning experience with diverse perspectives and insights into global market dynamics. Furthermore, the curriculum offers international field projects and partnerships with overseas institutions, providing students with direct exposure to global advertising and public relations practices. This not only broadens their understanding but also prepares them to adeptly navigate and contribute to the international business environment, enhancing their career prospects in the global market.
How is student performance evaluated in this program?
Evaluation is comprehensive and varied, including project-based assessments, internships, written exams, and creative portfolios, ensuring students are assessed on both their theoretical knowledge and practical skills.
What support services are available to students in this program?
Students have access to career counseling, professional development workshops, and mentorship programs involving industry professionals, all designed to support their academic and career paths effectively.
How does the BBA in Advertising, Events & Public Relations stay connected to industry professionals?
Through continuous collaboration with industry leaders for guest lectures, internship placements, and curriculum development, ensuring that our program remains at the forefront of industry standards and innovations.