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About

Pimpri Chinchwad University (PCU) offers a comprehensive BBA in Digital Film making program, one of the best courses after 12th commerce, arts or science. This program is designed to provide students with in-depth knowledge and practical skills in various aspects of the film industry, including film production, writing a movie script, editing, acting, and cinematography. As one of the top BBA colleges in Pune, PCU's curriculum covers essential topics such as Cinema Business Management, OTT Platform Management, Film Industry Business Courses, and Digital Film making, ensuring graduates are well-equipped for successful careers in the film and media industry.

PCU's BBA in Digital Film making program emphasizes hands-on learning through projects, internships, and participation in live projects, film festivals, including international film festivals. Students gain expertise in areas like short film production, documentary film making, social media marketing for film, content creation, and film distribution. With access to state-of-the-art facilities and experienced faculty, PCU stands out as one of the best BBA colleges in India. This program also offers insights into modern film technologies such as AI and VR, preparing students for the future of film making. Graduates can pursue careers in various roles, including producers, online editors, cinematographers, and digital marketing experts in the film industry.


Preamble

Media has an increasingly significant impact on our daily lives. The training offered is designed to provide students with the skills and knowledge necessary to succeed in various roles within the TV industry, Print Industry, Advertising Industry, Radio Industry, Digital Media, News Portals and more.

This undergraduate program in mass communication, typically covers Principals of Communication, Reporting and Writing skills, Print and TV Journalism, Beats of Journalism (Sports, Political, Entertainment), Development Communication, Advertising and Public Relations, Graphics and Software’s, Photojournalism, Film Appreciation, Media Management, Media Ethics-Laws along with basket of subjects related to Media. Students also master in Audio- Visual Production, honing their skills in Camera and Visual Editing. Pune School of Media is imparting practical, hands-on experience, with the state-of-the-art facilities, including studio, editing suites and equipment. Students will be part of various media projects and productions, giving them valuable experience and building their portfolios to the world of Print and Electronic Media.


Vision and Mission

To build a strong foundation in traditional media forms like print, radio and television as well as in the latest digital media technologies and platforms.

The mission of a Pune school of media is to provide students with a comprehensive education in media, for successful careers in the media industry. The school should strive to:
Provide a cutting-edge education and challenging curriculum for the new media.
Encourage innovation, experimentation, and collaboration across different media forms and disciplines, fostering creativity and adaptability.
Emphasize the ethical and social responsibilities of media.
Elaborating the role of media in shaping society and culture.

Program Objectives

The Program Objectives for the BBA in Digital Film making program are as follows:
  • To provide a comprehensive business education in Film production: Equip students with key insights into the business side of Cinema, from financing and managing productions to mastering the intricacies of Film Distribution and Box Office success.
  • To develop a deep understanding of Production Management: Cultivate the skills necessary to oversee Film making from concept to completion, ensuring proficiency in every stage of the Film Production process.
  • To explore the Art of Screenwriting: Guide students through the Creative process of writing a Movie Script, emphasizing the balance between Artistic Storytelling and Commercial viability.
  • To teach cutting-edge Cinematography: Offer hands-on experience in Cinematography, merging Technical expertise with Artistic vision to create visually compelling films.
  • To provide advanced post-production knowledge: Ensure students are well-versed in Editing, Color correction, Graphics and Sound design, essential for refining the final product.
  • To delve into Acting and Directing: Cover the fundamentals of Acting and Direction, Critical for those who will work closely with talent in Film Production and On Set.
  • To navigate Film Festival circuits: Prepare students for the competitive world of Film Festivals, from submitting entries to understanding their role in a Film's success and the potential for networking.
  • To specialize in Digital Media Entrepreneurship: Foster business acumen specific to Digital media, equipping students to launch and manage ventures in OTT platforms and Online Content distribution.
  • To synthesize Documentary and Short Film creation: Embrace the unique challenges and opportunities of producing Documentaries and Short Films, including preparation for Documentary Film Festivals and Indian Short Film Festivals.
  • To integrate Social Media and Content Marketing: Train students to vitally use Social Media for marketing Films through Social Media posts and Social Media content, which is an essential part of the contemporary content creation process.

4 Years

Duration

₹ 1,25,000

Fees (Per Annum)

PCET

Centralized Placement Cell

Program Highlights

Industry Driven Course Curriculum

Multipurpose Studios

Industry Expert Faculty

Skill based training

Flexible Learning

Industry Connect & MoUs

Master classes by Industry Stalwarts

Field Visits and On Field Live Projects Training

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Course Curriculum

1st Year

    Semester

    I

  • Mass Media Industry
  • Introduction to Business Management
  • Understanding Art form & Content
  • Introduction to film Aesthetics
  • Open Elective - I
  • Creative & Critical thinking
  • Literature and Interpretation Skills
  • Applied Communication
  • UHV - I : Professional Ethics / IKS I : Folklore Tradition

    Semester

    II

  • Society and Culture: Key Concepts & Theories
  • Film Making - I (Pre-Production Management)
  • Introduction to Screen Writing
  • Indian Polity & Governance
  • Open Elective - II
  • Aesthetics & Media
  • Music Appreciation
  • Advance Communication
  • IKS: Folklore Tradition / UHV I - Professional Ethics
  • Minor - I

2nd Year

    Semester

    III

  • Basics of Cinematography
  • Film Making - II (Production Management)
  • Art Direction and Management
  • Consumer Behaviour & Psychology
  • Open Elective - I
  • Mobile Content Creation
  • Writing Fiction
  • Understanding Harmony / Constitution of India
  • Foreign Language - I(German/Japanese)
  • Minor - II

    Semester

    IV

  • Advance Film Editing
  • Color Grading and Post-Production Techniques
  • Film Festival: Business & Management
  • Film Distribution & Exhibition
  • Open Elective - II
  • Photography & Storytelling
  • Theatre for Development
  • Constitution of India / Understanding Harmony
  • Foreign Language - II(German/Japanese)
  • Minor - III

3rd Year

    Semester

    V

  • Introduction to Indian Economy, Markets and Enterprises
  • Sound Theory, Design and Storytelling
  • Basic of Animation and VFX
  • Internship
  • Open Elective - I
  • Documentary & Corporate Film Making
  • Podcast: Production to Publishing
  • Aptitude Test / Environmental Studies
  • Foreign Language - III(German/Japanese)
  • Minor - IV

    Semester

    VI

  • Media Entrepreneurship
  • Web series: Ideation to Screen
  • Direction: Techniques and Skills
  • Laws and Regulations for Media Industry
  • Open Elective - II
  • Media Technologies
  • Cross-Cultural Communication
  • Environment Studies / Aptitude Test
  • Foreign Language - IV(German/Japanese)
  • Minor - V

4th Year

    Semester

    VII

  • Internship - BBDF
  • Research Methodology
  • Major Project - I - BBDF
  • MOOC - I

    Semester

    VIII

  • Research Project - BBDF
  • MOOC - II
  • Major Project - II - BBDF

Electives

    List of Tentative Open Electives:

  • Open Elective - I : Graphic Designing - I
  • Open Elective - I : Creative Thinking - I
  • Open Elective - I : Entertainment Media
  • Open Elective - I : Culture
  • Open Elective - I : AI Tools for Media - I
  • Open Elective - I : Transmedia Storytelling - I
  • Open Elective - II : Graphic Designing - II
  • Open Elective - II : Creative Thinking - II
  • Open Elective - II : Technical Study of Stage
  • Open Elective - II : Technical Study of Studio
  • Open Elective - II : AI Tools for Media - II
  • Open Elective - II : Transmedia Storytelling - II

Life Skill Courses

    List of Tentative Life Skill Courses:

  • Practicing Meditation, Sports & Yoga
  • Performing Arts:
    Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc.
  • Social welfare and Cultural Awareness
  • Transactional Analysis
  • Caring and service:
    Hospital Caring, Personal Safety, First Aid, Disaster Management Gardening, Organic farming, Cooking etc.
Download Syllabus 2024-25

Programme

Programme Educational Objectives

Programme Educational Objectives (PEOs)

  • To provide a comprehensive business education in Film production: Equip students with key insights into the business side of Cinema, from financing and managing productions to mastering the intricacies of Film Distribution and Box Office success.
  • To develop a deep understanding of Production Management: Cultivate the skills necessary to oversee Film making from concept to completion, ensuring proficiency in every stage of the Film Production process.
  • To explore the Art of Screenwriting: Guide students through the Creative process of writing a Movie Script, emphasizing the balance between Artistic Storytelling and Commercial viability.
  • To teach cutting-edge Cinematography: Offer hands-on experience in Cinematography, merging Technical expertise with Artistic vision to create visually compelling films.
  • To provide advanced post-production knowledge: Ensure students are well-versed in Editing, Color correction, Graphics and Sound design, essential for refining the final product.
  • To delve into Acting and Directing: Cover the fundamentals of Acting and Direction, Critical for those who will work closely with talent in Film Production and On Set.
  • To navigate Film Festival circuits: Prepare students for the competitive world of Film Festivals, from submitting entries to understanding their role in a Film's success and the potential for networking.
  • To specialize in Digital Media Entrepreneurship: Foster business acumen specific to Digital media, equipping students to launch and manage ventures in OTT platforms and Online Content distribution.
  • To synthesize Documentary and Short Film creation: Embrace the unique challenges and opportunities of producing Documentaries and Short Films, including preparation for Documentary Film Festivals and Indian Short Film Festivals.
  • To integrate Social Media and Content Marketing: Train students to vitally use Social Media for marketing Films through Social Media posts and Social Media content, which is an essential part of the contemporary content creation process.

Programme Outcomes (POs)

Programme Outcomes (POs)

  • Problem-solving skills: Capability to solve problems in familiar and non-familiar contexts and apply one’s learning to real-life situations.
  • New Skills: To have knowledge of modern tools.
  • Critical thinking: Capability to apply analytic thought to a body of knowledge, including the analysis and evaluation of policies and practices, as well as evidence, arguments, claims, beliefs and the reliability and relevance of evidence.
  • Creative thinking: Ability to create or think in different and diverse ways about same issues or scenarios deal with problems and situations that do not have simple solutions.
  • Communication Skills: Skills that enable a person to listen carefully, read texts and research papers analytically and present complex information in a clear and concise manner to different groups/audiences.
  • Coordinating/collaborating with others: Ability to work effectively and respectfully with diverse teams, facilitate cooperative or coordinated effort on the part of a group, act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.
  • Leadership readiness/qualities: Capability for mapping out the tasks of a team or an organisation and setting direction.
  • Environmental awareness and action: Demonstrate the Acquisition and ability to apply the knowledge, skills, attitudes, and values required to take appropriate actions for mitigating the effects of environmental degradation, climate change and pollution, effective waste management, conservation of biological diversity, management of biological resources, forest and wildlife conservation, and sustainable development and living.
  • Skills to apply digital and technological solutions: Demonstrate the ability for judiciously using and deploying information and communication tools and technologies to improve teaching-learning process and provide enriched learning experiences to students to enable them to achieve enhanced learning outcomes.
  • Community engagement and service: Ability to participate in activities/services that are undertaken in collaboration with community members for promoting the wellbeing of the society.
  • Entrepreneurship: Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.
  • Environment and Sustainability: Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
  • Social Responsiveness and Ethics: Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviors & act with integrity.
  • Life Long Learning: Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.

Programme Specific Outcomes (PSOs)

Programme Specific Outcomes (PSOs)

  • Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with Digital Film making.
  • Practical and technical skills required to perform and accomplish the assigned tasks effectively.
  • Capacity to apply the acquired competencies to generate solutions to specific problems related to Digital Film making.
  • Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
  • The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.

Eligibility

Passed 10+2 or equivalent courses examination in any discipline from recognised board/council/university with minimum of 50% marks.

FAQ's

What is the Bachelor of Business Administration in Digital Film making?

BBA Digital Film making is a degree program focused on teaching students the Creative, Technical and Business skills needed for Digital Film making and Business. It covers various aspects of Film making, including Directing, Cinematography, Editing, Sound design, and Visual Effects, Film business, etc, preparing graduates for careers in the Film, Television, and Digital Media industries.

What will students get to learn in the course of BBA in Digital Film making?

In the Bachelor of Business Administration in Digital Film making program, students will gain a comprehensive education that uniquely blends creative film-making skills with essential business acumen. This course is meticulously designed to prepare students for the dynamic demands of the modern Film industry.
Core Film-Making Techniques: Students will learn all the aspects of Film making, Scriptwriting, Directing, Cinematography, and Editing. These foundational skills are crucial for creating compelling visual stories and are taught using the latest Digital technologies.
Advanced Digital Production: The program emphasizes proficiency in digital production, including the use of cutting-edge software and equipment for Video Editing, Visual Effects (VFX), and Sound Design. This ensures graduates are well-prepared to handle complex production tasks in any professional setting.
Business Management Skills: Along with creativity the business management aspects of film production is equally important. Students will explore topics such as Project Management, Film Finance, Marketing, and Distribution. These skills are vital to lead projects or run film businesses.
Industry Compliance and Ethics: Understanding the legal and ethical considerations in Film making is critical but extremely important. The course covers Intellectual property rights, Copyright laws, and Ethical film making practices, preparing students to navigate the industry responsibly.
Hands-On Practical Experience: To bridge theory with practice, the program includes numerous practical workshops, internships, and collaborative projects. This hands-on experience is invaluable, providing real-world insights and fostering skills that are directly applicable in the workplace.
Networking and Professional Development: Students will have opportunities to attend industry seminars, workshops, and networking events, enabling them to build professional connections and gain insights from established experts in the film industry.

What are the career opportunities after completing the course of BBA in Digital Film making?

By merging creative film-making techniques with robust business training, the BBA in Digital Film making opens up a spectrum of career opportunities in the film industry and beyond. This program is ideal for those passionate about film and eager to acquire the technical and managerial skills needed to excel in this exciting field of Film making and Film Business.

  • Film Producer
  • Film Director
  • Cinematographer
  • Screenwriter
  • Editor
  • Digital Content Producer
  • Film Marketing Strategist
  • Virtual Reality (VR) Film Developer
  • Augmented Reality (AR) Content Creator
  • Transmedia Storyteller
  • Web Series Producer
  • Video Game Cinematic Director
  • Corporate Video Director
  • Drone Aerial Cinematographer
  • Film Distribution Analyst
  • Casting Director
  • Production Manager
  • Art Director
  • Location Manager
  • Film Distribution Manager
These career opportunities reflect the diverse applications of a BBA in Digital Film making, showcasing how graduates can leverage their unique blend of Creative and Business skills in traditional and cutting-edge roles within the rapidly changing Media landscape.

What skills will students gain from this program?

Students will master film production Techniques, Digital Editing, Cinematic Storytelling, and Business Management, including Marketing, Financial planning, and Project management specific to the entertainment industry.

What is the duration of the program?

3 years for Bachelor's Degree and 4 Years for Honors Degree.

What is the Fees structure of BBA in Digital Film making course?

BBA in Digital Film making: 1.25 lakh/year

What is the eligibility criterion for the admission in the course?

Passed in 10+2 or equivalent course in any discipline (Arts, Science or Commerce) from recognized board with a minimum of 50% of score for Open Category student and 45% for reserved category candidate. ‌Candidates are selected on the basis of meritAND Personal Interview conducted by the PCU.

How is student performance evaluated in this program?

Evaluation is comprehensive and varied, including project-based assessments, internships, written exams, and creative portfolios, ensuring students are assessed on both their theoretical knowledge and practical skills.

What are the highlights of the course of BBA in Digital Film making?

  • The course offers opportunities in all the fields of Films and Digital Film making.
  • With the increasing demand for digital content across various platforms, the skills and knowledge gained from this course are in high demand in the entertainment industry.
  • Through the course you will get hands-on experience with state-of-the-art equipment and software, working on real-world projects and collaborations with industry professionals.
  • The course offers vast career opportunities in the Creative and Technical field.
  • The course fulfills the technical and creative skill set essential for the industry.
  • The course provides training in state-of-the-art software and technologies.
  • The faculty members have high industry connections in cities like Pune, Mumbai, Navi Mumbai, Delhi, and other states.
  • The courses offered at the school provide practical and technical skills based knowledge as per the industry needs and standards.
  • The faculty members have immense experience of Media industry and Media Education, thus they have extensive knowledge of industry and academics.
  • The school has an independent Industry Advisory Board comprising of Media industry experts and Media academic experts who have designed the syllabus as per the industry standards, requirements, and the future of Media industry.
  • The school has highly equipped labs, studios for hands-on training experience.
  • The school conducts regular guest lectures with industry experts and proficient Media professionals to keep the students updated with current industry trends and opportunities.
  • After the second year, the student needs to undertake a compulsory internship every semester that will be monitored and guided by the School.
  • The university has a dedicated Centralised Placement Cell to help the students with placement in the best organizations.

Is BBA in Digital Film making a good career option? What is the scope of course in India?

Yes. BBA in Digital Film making is an excellent career option with vast scope in India's rapidly growing entertainment industry. India's film and media industry is one of the largest in the world, offering abundant opportunities for aspiring filmmakers and content creators. With the rise of digital platforms and streaming services, there's an increasing demand for original content, creating a need for skilled professionals in Digital Film making. With Digital distribution platforms and international collaborations, Indian filmmakers have the opportunity to reach global audiences, expanding career prospects beyond national borders. The digital platform is ever evolving, thus the profession will be on high demand. A skilled digital filmmakers will continue to rise, ensuring long-term career stability and growth.

What is the difference between BBA in Digital Film making and BA, BFA ?

  • BBA Digital Film making:
    • Focuses on the Business aspects of Digital Film making, combining Creative skills with Business Management and Entrepreneurship.
    • Emphasizes practical training in Digital Film making Techniques, including Directing, Cinematography, Editing, and Sound design.
    • Covers Film production, distribution, marketing, and Digital media management.
    • Prepares students for careers in Film production companies, Digital Media agencies, Advertising firms, and Entrepreneurship in the film industry.
    • Offers a blend of Creative and business skills, suitable for students interested in both film making and business management.
    • Offers vast career opportunities for present and future industry.
  • BA/BFA in Film Studies:
    • Offers only traditional education in Film studies or production.
    • Limited in career opportunities and scope in the Digital Era.

How is the industry for BBA Digital Film making?

The industry for BBA Digital Film making is thriving and full of opportunities. With the increasing demand for digital content across various platforms, there's a growing need for skilled professionals who can create engaging and high-quality digital films. The combination of creative Film making skills and Business management acumen makes BBA Digital Film making graduates highly sought after in the film, television, and digital media industries. The rise of digital distribution platforms and international collaborations has expanded career prospects beyond national borders, offering exciting opportunities for growth and innovation in the global entertainment landscape.

What are the policies for Internships and Placement for the course?

After second year the student needs to undertake a compulsory internship in every Semester that will be monitored and guided by the School. The university has dedicated Centralised Placement Cell to help the students with placement in the best organizations.

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