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About

At Pimpri Chinchwad University (PCU) in Pune, our Bachelor's in Journalism, Media & Communication Studies program equips students with essential skills and knowledge for thriving in today’s dynamic media landscape. The curriculum covers a wide range of topics, including Online Journalism, Business Journalism, Political Journalism, TV Journalism, Convergent Journalism, Film Industry Knowledge, Strategic Communication, Public Relations Expertise, Marketing Professionals Development, Advertising, Public Relations (PR), Events and many more. Students gain hands-on experience in Data Analytics, Digital Media Expertise, Mobile Content Creation, Podcast Production, AI in Media, VR Technology Education, and VFX Training. Emphasis on Media Ethics and Laws, International Relations in Media, and Global Media Communication ensures graduates are well-prepared for diverse roles in the media industry.

Our program prepares industry-ready media professionals through advanced training in Multimedia Content Production, Social Media Platforms Strategy, Digital Marketing Skills, and Content Creation for Social Media. Students engage in Research Methodology in Media and Media Research Projects, fostering innovation and practical expertise. Recognized as one of the best university for mass communication in India, PCU offers a state-of-the-art learning environment in Pune, under the guidance of PCET. Join us to pursue a rewarding career in journalism, mass communication, and beyond.


Preamble

Media has an increasingly significant impact on our daily lives. The training offered is designed to provide students with the skills and knowledge necessary to succeed in various roles within the TV industry, Print Industry, Advertising Industry, Radio Industry, Digital Media, News Portals and more.

This undergraduate program in mass communication, typically covers Principals of Communication, Reporting and Writing skills, Print and TV Journalism, Beats of Journalism (Sports, Political, Entertainment), Development Communication, Advertising and Public Relations, Graphics and Software’s, Photojournalism, Film

Appreciation, Media Management, Media Ethics-Laws along with basket of subjects related to Media. Students also master in Audio- Visual Production, honing their skills in Camera and Visual Editing. School of Media is imparting practical, hands-on experience, with the state-of-the-art facilities, including studio, editing suites and equipment. Students will be part of various media projects and productions, giving them valuable experience and building their portfolios to the world of Print and Electronic Media.


Vision and Mission

To build a strong foundation in traditional media forms like print, radio and television as well as in the latest digital media technologies and platforms.

The mission of a school of media is to provide students with a comprehensive education in media, for successful careers in the media industry.
Provide a cutting-edge education and challenging curriculum for the new media.
Encourage innovation, experimentation, and collaboration across different media forms and disciplines, fostering creativity and adaptability.
Emphasize the ethical and social responsibilities of media
Elaborating the role of media in shaping society and culture

Program Objectives

The Program Objectives for the BA in Journalism, Media & Communication program are as follows:
  • Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with the media and Communication.
  • Practical and technical skills required to perform and accomplish the assigned tasks effectively.
  • Capacity to apply the acquired competencies to generate solutions to specific problems related to Mass Communication.
  • Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
  • The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.
  • Skills that enable a person to listen carefully, read texts and research papers analytically and present complex information in a clear and concise manner to different groups/audiences.

3/4 Years

Duration

₹ 1,00,000

Fees

PCET

Centralized Placement Cell

Program Highlights

Industry Driven Course Curriculum

Multipurpose Studios

Industry Expert Faculty

Skill based training

Flexible Learning

Centralized Placement Cell

Industry Connect & MoUs

Masterclasses by Industry Stalwarts

Course Curriculum

    Semester

    I

  • Mass Media Industry
  • Understanding Arts - Form & Content
  • Theories of Media & Communication
  • Introduction to Radio
  • Open Elective I
  • Creative & Critical thinking
  • Literature and Interpretation Skills
  • Applied Communication
  • Professional Ethics / Folklore Tradition

    Semester

    II

  • Society and Culture: Key Concepts & Theories
  • Introduction to Journalism Studies
  • Principles Of Advertising, PR and Marketing
  • Indian Polity & Governance
  • Open Elective II
  • Aesthetics & Media
  • Music Appreciation
  • Advance Communication
  • Folklore Tradition / Professional Ethics - Minor 1

    Semester

    III

  • Convergent Journalism - Print, Broadcast & Online
  • Event Planning, Budgeting & Production
  • Film Studies and Analysis
  • Consumer Behaviour & Psychology
  • Open Elective I
  • Mobile Content Creation
  • Writing Fiction
  • Understanding Harmony / Constitution of India
  • Foreign Language 1
  • Minor 2

    Semester

    IV

  • Television Studies & Practice
  • Data Analytics & Journalism
  • Film Making - Technical Study
  • International Relations & Policy
  • Open Elective II
  • Photography & Storytelling
  • Theatre for Development
  • Constitution of India / Understanding Harmony
  • Foreign Language 2
  • Minor 3

    Semester

    V

  • Introduction to Indian Economy, Markets and Enterprises
  • Strategic Crisis Management & Communication
  • Beat Journalism
  • Internship
  • Open Elective I
  • Documentary & Corporate Film Making
  • Podcast: Production to Publishing
  • Aptitude Logical Reasoning / Environmental Studies
  • Foreign Language 3
  • Minor 4

    Semester

    VI

  • Media Entrepreneurship
  • Fake News & Misinformation
  • Mobile Journalism
  • Laws and Regulations for Media Industry
  • Open Elective II
  • Media Technologies
  • Cross-Cultural Communication
  • Environmental Studies / Aptitude Test
  • Foreign Language 4
  • Minor 5

    Semester

    VII

  • Internship - BAJM
  • Research Methodology
  • Major Project - I - BAJM
  • MOOC - I

    Semester

    VIII

  • Research Project - BBJM
  • MOOC - II
  • Major Project - II - BBJM

    List of Open Electives:

  • Open Elective-I : Graphic Designing 1
  • Open Elective-I : Creative Thinking 1
  • Open Elective-I : Entertainment Media
  • Open Elective-I : Culture
  • Open Elective-I : AI Tools for Media 1
  • Open Elective-I : Transmedia Storytelling 1
  • Open Elective-II : Graphic Designing 2
  • Open Elective-II : Creative Thinking 2
  • Open Elective-II : Technical Study of Stage
  • Open Elective-II : Technical Study of Studio
  • Open Elective-II : AI Tools for Media 2
  • Open Elective-II : Transmedia Storytelling 2
    Web Development (WD)
    Offering School : School of Engineering & Technology
  • WD Minor1 : Introduction of HTML (# II/ *IV)
  • WD Minor2 : Getting started with JavaScript (# III/ *V)
  • WD Minor3 : Server-side Programming with Node.js (# IV/*VI)
  • WD Minor4 : Front-end Development with React & Type Script (# V/*VII)
  • WD Minor5 : Back-end frameworks - Django, Ruby on Rails (# VI/*VIII)
    Robotics Process Automation (RP)
    Offering School : School of Engineering & Technology
  • RP Minor1 : Basics of Robotics Process Automation (# II/ *IV)
  • RP Minor2 : Fundamentals of RPA Business Analysis (# III/ *V)
  • RP Minor3 : Automation Techniques in RPA (# IV/*VI)
  • RP Minor4 : Future of RPA with Business Automation (# V/*VII)
  • RP Minor5 : RPA Tool (# VI/*VIII)
    Artificial intelligence &
    Machine Learning (ML)
    Offering School : School of Engineering & Technology
  • ML Minor1 : Artificial Intelligence (# II/ *IV)
  • ML Minor2 : Machine Learning (# III/ *V)
  • ML Minor3 : Natural Language Processing (# IV/*VI)
  • ML Minor4 : Optimization Techniques (# V/*VII)
  • ML Minor5 : Deep Learning For Computer Vision (# VI/*VIII)
    Data Science (DS)
    Offering School : School of Engineering & Technology
  • DS Minor1 : Applied Data Science With Python (# II/ *IV)
  • DS Minor2 : Data Visualization With Tableau (# III/ *V)
  • DS Minor3 : Business Analytics (# IV/*VI)
  • DS Minor4 : Data Analytics (# V/*VII)
  • DS Minor5 : Generative AI (# VI/*VIII)
    Media Communications (MM)
    Offering School : School of media & communications studies
  • MM Minor1 : Literary Study (# II/ *IV)
  • MM Minor2 : Digital Media Production (# III/ *V)
  • MM Minor3 : Photography (# IV/*VI)
  • MM Minor4 : Performing Arts - Theater (# V/*VII)
  • MM Minor5 : Film Studies (# VI/*VIII)
    Psychology (PSY)
    Offering School : School of science
  • PSY Minor1 : Introductory Psychology (# II/ *IV)
  • PSY Minor2 : Foundations of Social Psychology (# III/ *V)
  • PSY Minor3 : Theories of Personality Development (# IV/*VI)
  • PSY Minor4 : Industrial Psychology (# V/*VII)
  • PSY Minor5 : Mindfulness and Mental Health (# VI/*VIII)
    Nutrition (NUT)
    Offering School : School of science
  • NUT Minor1 : Human Nutrition (# II/ *IV)
  • NUT Minor2 : Lifestyle Management (# III/ *V)
  • NUT Minor3 : Introduction to Weight Management (# IV/*VI)
  • NUT Minor4 : Food Quality and Management (# V/*VII)
  • NUT Minor5 : Novel Foods and Application (# VI/*VIII)
    Design Thinking &
    Methodologies (DM)
    Offering School : Pune Design School
  • DM Minor1 : Design Thinking (# II/ *IV)
  • DM Minor2 : Brand Identity Design (# III/ *V)
  • DM Minor3 : Digital tools for 2D design (# IV/*VI)
  • DM Minor4 : Physical model making/ Prototyping (# V/*VII)
  • DM Minor5 : Digital Tools for 3D design (# VI/*VIII)
    Economics & Finance (FE)
    Offering School : School of Management
  • FE Minor1 : Micro-economics (# II/ *IV)
  • FE Minor2 : Fundamentals of Accounting (# III/ *V)
  • FE Minor3 : Principles of Finance (# IV/*VI)
  • FE Minor4 : Cost and Management Accounting (# V/*VII)
  • FE Minor5 : Macro economics (# VI/*VIII)
    Entrepreneurship and
    Innovations (EI)
    Offering School : School of Management
  • EI Minor1 : Entrepreneurship-New venture Development (# II/ *IV)
  • EI Minor2 : Rural Entrepreneurship (# III/ *V)
  • EI Minor3 : Design Thinking (# IV/*VI)
  • EI Minor4 : Institutional and Legal framework for Startups and small Businesses (# V/*VII)
  • EI Minor5 : Managing creativity and learning organizations (# VI/*VIII)
    Drugs & Healthcare (DH)
    Offering School : School of Pharmacy
  • DH Minor1 : Health and hygiene (# II/ *IV)
  • DH Minor2 : Know your drugs (# III/ *V)
  • DH Minor3 : Complementary and alternative medicine (# IV/*VI)
  • DH Minor4 : Drug Discovery (# V/*VII)
  • DH Minor5 : Forensic Science (# VI/*VIII)
    Software Application Design and Development (AD)
    Offering School : School of Engineering and Technology
  • AD Minor1 : System Analysis and Design (# II/ *IV)
  • AD Minor2 : User Experience and Design (# III/ *V)
  • AD Minor3 : Introduction to GitHub. (# IV/*VI)
  • AD Minor4 : Introduction to Gaming Applications. (# V/*VII)
  • AD Minor5 : Mobile Application Development (# VI/*VIII)
    Cyber Security (CS)
    Offering School : School of Engineering and Technology
  • CS Minor1 : Cyber Ethics, Cyber Law and Cyber Policy (# II/ *IV)
  • CS Minor2 : Introduction to Cryptography (# III/ *V)
  • CS Minor3 : Social Media Security. (# IV/*VI)
  • CS Minor4 : Introduction to Blockchain. (# V/*VII)
  • CS Minor5 : Data Security & Privacy. (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • E Minor1 : English for Competitive Examinations-I (# II/ *IV)
  • E Minor2 : English for Competitive Examinations-II (# III/ *V)
  • E Minor3 : English for Competitive Examinations-III (# IV/*VI)
  • E Minor4 : English for Competitive Examinations-IV (# V/*VII)
  • E Minor5 : English for Competitive Examinations-V (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • Learning English With Shakespeare-Romeo and Juliet (Minor-I) (# II/ *IV)
  • Learning English With Shakespeare-Hamlet (Minor-II) (# III/ *V)
* : Courses offered for B Tech, B Design
# : Courses offered for B Sc, BBA, Media, and Management& Liberal Arts

    List Audit Courses:

  • Practicing Meditation
  • Sports
  • Performing Arts: Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc.
  • Yoga
  • Social welfare and Cultural Awareness
  • Caring and service: Hospital Caring, Personal Safety, First Aid, Disaster Management, Gardening, Organic farming, Cooking etc.

    List of Foreign Languages:

  • German
  • Japanese

Programme

Programme Educational Objectives (PEOs)

  • To cultivate a generation of Media professionals who are equipped to lead and innovate in the ever-evolving media landscape through a pioneering, industry-aligned education.
  • To ensure proficiency in Convergent Journalism enabling students to produce content across Print, Broadcast, and Online platforms, reflecting the integrated nature of today's Media industry.
  • To offer in-depth knowledge of the film industry through our Film Studies and Analysis Courses, aiming to produce skilled Producers, Film makers, Editors, Cinematographers and Film Critics, Juries with a deep understanding of Cinematic arts.
  • To develop strategic communicators adept in managing public perception and crisis, fulfilling the industry's demand for expert Public Relations (PR) and marketing professionals.
  • To integrate Data analytics into Journalism education preparing students to extract and communicate compelling stories from data, is a critical skill in the modern, information-rich media environment.
  • To empower students with Digital Media expertise focusing on Mobile content creation and podcasting, to excel in content creation for digital and social media platforms.
  • To advance knowledge in immersive technologies like AI, VR, and VFX, preparing students for the future of media and its technological transformations.
  • To educate students on the ethical and legal aspects of media, providing a robust understanding of Laws, Ethics and regulations to foster responsible Journalism and Media analysis.
  • To provide a global perspective through courses like International Relations & Policy, preparing students for effective communication on an international scale.
  • To promote research-based learning with a strong emphasis on Research methodology and Project work that mirrors industry processes, ensuring graduates are industry-ready and equipped to innovate.

Programme Outcomes (POs)

  • Problem-solving skills: Capability to solve problems in familiar and non-familiar contexts and apply one’s learning to real-life situations.
  • New Skills :To have knowledge of modern tools.
  • Critical thinking: Capability to apply analytic thought to a body of knowledge, including the analysis and evaluation of policies and practices, as well as evidence, arguments, claims, beliefs and the reliability and relevance of evidence.
  • Creative thinking: Ability to create or think in different and diverse ways about same issues or scenarios deal with problems and situations that do not have simple solutions.
  • Communication Skills: Skills that enable a person to listen carefully, read texts and research papers analytically and present complex information in a clear and concise manner to different groups/audiences.
  • Coordinating/collaborating with others: Ability to work effectively and respectfully with diverse teams, facilitate cooperative or coordinated effort on the part of a group, act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.
  • Leadership readiness/qualities: Capability for mapping out the tasks of a team or an organisation and setting direction.
  • Environmental awareness and action: Demonstrate the Acquisition and ability to apply the knowledge, skills, attitudes, and values required to take appropriate actions for mitigating the effects of environmental degradation, climate change and pollution, effective waste management, conservation of biological diversity, management of biological resources, forest and wildlife conservation, and sustainable development and living.
  • Skills to apply digital and technological solutions: Demonstrate the ability for judiciously using and deploying information and communication tools and technologies to improve teaching-learning process and provide enriched learning experiences to students to enable them to achieve enhanced learning outcomes.
  • Community engagement and service: Ability to participate in activities/services that are undertaken in collaboration with community members for promoting the wellbeing of the society.
  • Entrepreneurship: Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.
  • Environment and Sustainability :Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
  • Social Responsiveness and Ethics : Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio- economic environment and distinguish between ethical and unethical behaviors & act with integrity.
  • Life Long Learning : Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.

Programme Specific Outcomes (PSOs)

  • Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with the media and Communication.
  • Practical and technical skills required to perform and accomplish the assigned tasks effectively.
  • Capacity to apply the acquired competencies to generate solutions to specific problems related to Mass Communication.
  • Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
  • The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.

Eligibility

Passed in 10+2 or equivalent course in any discipline (Arts, Science or Commerce) from recognized board with a minimum of 50% of score for Open Category student and 45% for reserved category candidate.

Candidates are selected on the basis of merit AND Personal Interview conducted by the PCU.

FAQ's

What is a Bachelor of Arts in Journalism, Media & Communication Studies?

A Bachelor of Arts in Journalism, Media & Communication Studies is an Undergraduate Degree designed to prepare students for dynamic careers in Journalism, Digital Media, Public Relations, Advertising, the Film Industry, OTT platforms, and various other sectors within the Media and Entertainment Industry. This comprehensive program equips students with essential communication skills across multiple Mass Media types—Print, Broadcast, and Digital. The curriculum delves into the intricacies of Multimedia and Mass Communication, exploring and analyzing the strategic roles played by leading Media Companies. By covering a broad spectrum of communication methods, this Degree ensures that graduates are well-prepared to succeed in an ever-evolving Media Landscape.

What subjects are covered in the Journalism, Media & Communication Studies program?

The Bachelor of Arts in Journalism, Media & Communication Studies offers a dynamic curriculum that equips students for careers in the modern media landscape. From Convergent Journalism and Data Analytics to Strategic Crisis Management and Mobile Journalism, our courses are designed to address both the foundational skills and the latest Industry challenges. With hands-on learning through internships and practical modules like Event Planning and Film Making, our program fosters Creativity, Critical Thinking, and Professional Ethics.

What are the eligibility criteria for enrolling in a BA in Journalism, Media & Communication Studies?

Passed in 10+2 or equivalent course in any discipline (Arts, Science or Commerce) from recognized board with a minimum of 50% of score for Open Category student and 45% for reserved category candidate. Candidates are selected on the basis of merit AND Personal Interview conducted by the PCU.

What career opportunities are available after completing a BA in Journalism, Media & Communication Studies?

Graduates of our Bachelor of Arts in Journalism, Media & Communication Studies are equipped for success in both traditional and emerging media roles, thanks to a curriculum that includes Investigative Journalism, Photojournalism, Mobile Journalism, and cutting- edge courses like Data Analytics and Strategic Crisis Management. This robust education prepares them for dynamic fields such as social media and influencer marketing, fashion journalism, and travel journalism, enabling them to excel as freelance journalists, manage celebrity campaigns, or lead in digital content creation. With comprehensive training in the latest media technologies and ethical communication, our alumni are uniquely positioned to innovate and lead across diverse sectors of the media and entertainment industries.

Are there any internships required as part of the BA in Journalism, Media & Communication Studies program?

Yes, internships are mandatory as part of the curriculum, providing students with practical experience in real-world media and communication settings. These can be with newspapers, magazines, media houses, PR agencies, or digital marketing firms.

What skills are emphasized in the BA in Journalism, Media & Communication Studies program?

The BA in Journalism, Media & Communication Studies program emphasizes a diverse set of skills tailored to meet the demands of the contemporary media landscape. Core competencies taught include critical thinking, effective communication, and ethical media practices, essential for roles in journalism, public relations, and digital media. Students also gain proficiency in modern techniques such as Mobile Journalism, Data Analytics, and Strategic Crisis Management, equipping them for success in social media strategy, influencer marketing, and beyond. Practical skills in Multimedia Production, Investigative and Photojournalism, as well as understanding Market dynamics in various Journalism sectors like Fashion, Travel, and Film, are also key components of the curriculum. These skills prepare graduates to innovate and adapt in a rapidly evolving Industry.

What types of media technologies are taught in the BA in Journalism, Media & Communication Studies program?

The program typically includes training in various modern media technologies such as Digital Photography, Digital Cinematography, Studio Production, Video Editing Software, Content Management Systems, and Social Media Tools. Students also learn about Broadcasting Equipment, Multimedia Storytelling platforms, and basics in web design to prepare them for the diverse demands of the Media Industry.

How long is the BA in Journalism, Media & Communication Studies program?

The program is designed to be flexible under the National Education Policy (NEP), allowing students to complete their Degree in Three years or extend it to a Fourth year to earn an honors degree. Typically, the degree is structured over Six semesters for the standard program, with an additional two semesters for those opting for the honors track. This structure offers students a choice to deepen their expertise or enter the professional field after three years.

Can I pursue further education after a BA in Journalism, Media & Communication Studies?

Yes, after completing a BA, you can pursue postgraduate studies like a Master’s in Journalism and Mass Communication, an MBA in Media Management, or other related fields to further enhance your expertise and Career prospects.

What are the practical learning opportunities in a BA in Journalism, Media & Communication Studies?

Students engage in practical learning through Workshops, Seminars with Industry professionals, lab work in media production, and real-time Multimedia Content Creation assignments to hone their practical skills and theoretical knowledge.

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