Program Objectives
The for the BBA in Digital Marketing and Media Management program are as follows:
- To equip students with the knowledge and skills required to develop and implement effective digital marketing campaigns, strategies, and tactics.
- To provide students with an understanding of the latest technological advancements and emerging trends in the field of digital marketing and media.
- To enable students to analyze and interpret market data and make informed decisions about the most effective ways to reach target audiences through digital channels.
- To prepare students for successful careers in various industries such as advertising, e-commerce, social media, and digital marketing agencies.
- To promote the development of critical thinking, problem-solving, and communication skills necessary for effective collaboration and leadership in the field of digital marketing and media.
- To instill a commitment to ethical and socially responsible marketing practices among students, enabling them to operate with integrity and consideration for the broader social and environmental impacts of their work.
15 Days
Admission Session
2 Years
Duration
₹ 50,000
Fees
Program Highlights
Industry Oriented Curriculum
Media and Marketing Labs
Project and Internship based Experiential Learning
Industrial Visits
International Exposure
Highly Qualified Faculty
Social Media and PR Council
Preamble
A Bachelor of Business Administration (BBA) in Digital Marketing and Media Management is a degree program that combines business principles with digital marketing and media management techniques. The program is designed to provide students with a comprehensive understanding of the digital landscape and equip them with the necessary skills to succeed in today’s business environment.
During the course of the program, students will learn about various topics, including marketing strategy, social media marketing, search engine optimization (SEO), content marketing, web analytics, digital advertising, media planning, and brand management. They will also gain practical experience through internships and projects, allowing them to apply what they have learned in a real-world setting.
Upon graduation, students can pursue careers in a variety of fields, including marketing, advertising, public relations, and media management. They will have the skills and knowledge necessary to excel in these fields, and will be well-positioned to take advantage of the many opportunities available in the digital marketing and media industry.
Overall, a BBA in Digital Marketing and Media Management is an excellent choice for students who are interested in combining their passion for business with their interest in digital marketing and media. The program offers a unique blend of theoretical knowledge and practical experience, and prepares students for success in a rapidly evolving industry.
Vision and Mission
Vision
The vision of BBA Fintech program is to become a leading educational institution in the field of financial technology, by providing comprehensive education and training to future fintech leaders. Our goal is to prepare our students to thrive in the rapidly evolving fintech landscape and to make a positive impact on society through innovative financial solution
Mission
The BBA in Digital Marketing and Media Management program aims to provide students with a comprehensive understanding of digital marketing and media tools and strategies, to enable them to make informed decisions, create innovative solutions and implement effective digital marketing campaigns.
Course Curriculum
Semester I
| Semester – I | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 101 | MAJ | Principles of Management | 1 | 1 | 1 | 4 | 4 |
| BDM 102 | MAJ | Introduction to Digital Marketing | 1 | 1 | 2 | 2 | |
| BDM 103 | MAJ | Principles of Marketing | 2 | 2 | 2 | ||
| BDM 104 | MIN | Consumer Behaviour | 2 | 2 | 2 | ||
| BDM 105 | MIN | Micro Economics | 1 | 1 | 3 | 2 | |
| BDM 106 | OE | Open Elective I –(Graphic Design-I) | 1 | 2 | 4 | 3 | |
| BDM 107 | SEC | Basics of Computer Application | 1 | 2 | 1 | ||
| BDM 108 | SEC | Environmental and Sustainability Science | 1 | 1 | 2 | 2 | |
| BDM 109 | AEC | Communication Enhancement –I-(Verbal) | 1 | 1 | 1 | ||
| BDM 110 | VAC | Basics of Artificial Intelligence | 1 | 1 | 1 | ||
| Total | 11 | 02 | 06 | 23 | 20 | ||
Semester II
| Semester – II | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 201 | MAJ | Film and Media Studies | 1 | 1 | 1 | 4 | 3 |
| BDM 202 | MAJ | Social Media Marketing | 1 | 1 | 3 | 2 | |
| BDM 203 | MAJ | Integrated Marketing
Communication and Digital Design |
1 | – | 1 | 3 | 2 |
| BDM 204 | MIN | Creative Writing | 1 | – | 1 | 3 | 2 |
| BDM 205 | MIN | Media Research | 1 | – | 1 | 3 | 2 |
| BDM 206 | OE | Open Elective I – (e-Commerce ) | 1 | 1 | 1 | 4 | 3 |
| BDM 207 | SEC | Sales, Negations and Conflict Mgt | – | 1 | 2 | 1 | |
| BDM 208 | SEC | HSMC – II | 1 | – | 1 | 2 | 2 |
| BDM 209 | AEC | Communication Enhancement – I(Non-Verbal ) | – | – | 1 | 2 | 1 |
| BDM 210 | VAC | Indian Values and Culture | 1 | – | – | 1 | 1 |
| 08 | 02 | 09 | 27 | 20 | |||
Semester III
| Semester – III | Teaching Scheme | ||||||
| Course
Code |
Category | Course Name | L | T | P | H | Cr |
| BDM 301 | MAJ | Search Engine Optimization | 1 | – | 1 | 3 | 2 |
| BDM 302 | MAJ | Email and Mobile Marketing | 1 | 1 | 3 | 2 | |
| BDM 303 | MAJ | Basic of Film Production | 1 | – | 1 | 3 | 2 |
| BDM 304 | MAJ | Search Engine Marketing | 1 | 1 | 3 | 2 | |
| BDM 305 | MIN | International Digital Marketing | 1 | – | 1 | 3 | 2 |
| BDM 306 | OE | Open Elective – I (ATL and
BTL Ads) |
1 | 1 | 1 | 4 | 3 |
| BDM 307 | SEC | Life Skills Training-I | – | – | 1 | 2 | 1 |
| BDM 308 | SEC | HSMC – III | 1 | – | 1 | 3 | 2 |
| BDM 309 | AEC | Foreign Language -German | 1 | – | – | 1 | 1 |
| BDM 310 | VAC | Financial Literacy | 1 | – | 1 | 1 | |
| Total | 08 | 02 | 08 | 26 | 20 | ||
Semester IV
| Semester – IV | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 401 | MAJ | Digital Tools | 1 | 1 | 1 | 4 | 3 |
| BDM 402 | MAJ | OTT | 1 | 1 | 1 | 4 | 3 |
| BDM 403 | MAJ | Content Marketing | 1 | – | 1 | 3 | 2 |
| BDM 404 | MAJ | Influencer Marketing | 1 | – | 1 | 3 | 2 |
| BDM 405 | MIN | Brand Management | 1 | – | 1 | 3 | 2 |
| BDM 406 | MIN | Affiliate Marketing | 1 | – | 1 | 3 | 2 |
| BDM 407 | MIN | Digital Public Relation | 1 | – | 1 | ||
| BDM 408 | MIN | Cyber Security | 1 | – | 1 | 1 | |
| BDM 409 | AEC | Foreign Language -French | 1 | – | 1 | 1 | |
| BDM 410 | SEC | Life Skills Training-II | – | – | 2 | 4 | 2 |
| BDM 411 | VAC | CSR-I | – | – | 1 | 2 | 1 |
| Total | 09 | 02 | 09 | 28 | 20 | ||
Semester V
| Semester – V | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 501 | MAJ | Digital Marketing Strategy
and Plan |
1 | 1 | 1 | 4 | 3 |
| BDM 502 | MAJ | Video Marketing | 1 | 1 | 1 | 4 | 3 |
| BDM 503 | MAJ | Entrepreneurship
Development |
1 | – | 1 | 3 | 2 |
| BDM 504 | MAJ | Digital Sales Techniques | 1 | – | 1 | 3 | 2 |
| BDM 505 | MIN | Organization Behavior | 1 | – | 1 | 3 | 2 |
| BDM 506 | MIN | HRM | 1 | – | 1 | 4 | 2 |
| BDM 507 | MIN | Elective I | – | – | 1 | 2 | 1 |
| BDM 508 | MIN | Elective – I Lab | – | – | 1 | 2 | 1 |
| BDM 509 | AEC | World Skills | – | – | 1 | 2 | 1 |
| BDM 510 | SEC | Resume Writing and
Creative Writing |
– | – | 2 | 4 | 2 |
| BDM 511 | VAC | CSR-II | – | – | 1 | 2 | 1 |
| Total | 06 | 02 | 12 | 33 | 20 | ||
Semester VI
| Semester – VI | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 601 | MAJ | Digital Media Analytics | 1 | 1 | 1 | 4 | 3 |
| BDM 602 | MAJ | Online Reputation Mgt | 1 | 1 | 1 | 4 | 3 |
| BDM 603 | MAJ | Research Methodology | 2 | – | – | 2 | 2 |
| BDM 604 | MAJ | Digital Media Law | 2 | – | – | 2 | 2 |
| BDM 605 | MIN | Sales Promotion | – | – | 2 | 4 | 2 |
| BDM 606 | MIN | Elective- II | – | – | 2 | 4 | 2 |
| BDM 607 | MIN | Elective -II Lab | – | – | 1 | 2 | 1 |
| BDM 608 | MIN | Basics of Journalism | – | – | 1 | 2 | 1 |
| BDM 609 | AEC | Public Speaking | – | – | 1 | 2 | 1 |
| BDM 610 | SEC | Blog Writing | – | – | 2 | 4 | 2 |
| BDM 611 | VAC | Book Review | – | – | 1 | 2 | 1 |
| Total | 06 | 02 | 12 | 32 | 20 | ||
Semester VII
| Semester – VII | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 701 | MAJ | E-Commerce Principles and
Practices |
1 | 1 | 1 | 4 | 3 |
| BDM 702 | MAJ | Artificial Intelligence | 1 | 1 | 1 | 4 | 3 |
| BDM 703 | MAJ | Advance Web Analytics | 1 | – | 1 | 3 | 2 |
| BDM 704 | MAJ | Tools in Digital Mkt | – | 2 | 4 | 2 | |
| BDM 705 | MIN | Elective -III | – | – | 2 | 4 | 2 |
| BDM 706 | MIN | Elective -IV | – | – | 2 | 4 | 2 |
| BDM 707 | MIN | Elective -III Lab | – | – | 1 | 2 | 1 |
| BDM 708 | MIN | Elective -IV | – | – | 1 | 2 | 1 |
| BDM 709 | INTR | Internship | – | – | 4 | 8 | 4 |
| Total | 03 | 02 | 15 | 35 | 20 | ||
Semester VIII
| Semester – VIII | Teaching Scheme | ||||||
| Course Code | Category | Course Name | L | T | P | H | Cr |
| BDM 801 | MAJ | Digital Startups | 1 | 1 | 1 | 4 | 3 |
| BDM 802 | MAJ | Case Study | 1 | – | 1 | 4 | 2 |
| BDM 803 | MIN | Elective – V | – | – | 2 | 4 | 2 |
| BDM 804 | MIN | Elective – V Lab | – | – | 1 | 2 | 1 |
| BDM 805 | PROJ | Project | – | – | 12 | 24 | 12 |
| Total | 02 | 01 | 17 | 38 | 20 | ||
List of Tentative Electives:
| Course Code | Course Name |
| Digital Metrics and KPIs | |
| Digital Business | |
| OTT Film Making | |
| Media Planning and Buying | |
| Media and Production | |
| Animation | |
| VFX and Gaming | |
| Media and culture | |
| Copy Writing | |
List of Tentative Life Skill Courses:
| Course Code | Course Name |
| Practicing Meditation | |
| Sports | |
| Yoga | |
| Performing Arts:
Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc. |
|
| Social welfare and Cultural Awareness | |
| Caring and service
Hospital Caring, Personal Safety, First Aid, Disaster Management Gardening, Organic farming, Cooking etc. |
Abbreviations: Course Abbreviation; L – Lecture; T – Tutorial; P – Practical; H – Hours; CR – Credits, HSMC – Humanities/ Social Sciences/ Management Courses
Programme
Programme Educational Objectives (PEOs)
The Programme Educational Objectives (PEOs) for the BBA in Digital Marketing and Media Management program are as follows:
- To equip students with the knowledge and skills required to develop and implement effective digital marketing campaigns, strategies, and
- To provide students with an understanding of the latest technological advancements and emerging trends in the field of digital marketing and media.
- To enable students to analyze and interpret market data and make informed decisions about the most effective ways to reach target audiences through digital
- To prepare students for successful careers in various industries such as advertising, e-commerce, social media, and digital marketing
- To promote the development of critical thinking, problem-solving, and communication skills necessary for effective collaboration and leadership in the field of digital marketing and media.
- To instill a commitment to ethical and socially responsible marketing practices among students, enabling them to operate with integrity and consideration for the broader social and environmental impacts of their
Programme Outcomes (POs)
The Program Outcomes (POs) for the BBA in Digital Marketing and Media Management program are as follows:
- PO1: Students will demonstrate an understanding of digital marketing concepts, principles, and strategies and their relevance to various industries.
- PO2: Students will be able to analyze and interpret market data, identify target audiences, and develop effective digital marketing campaigns and strategies.
- PO3: Students will be proficient in using a range of digital marketing tools and platforms, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC), and display advertising.
- PO4: Students will be able to develop and implement content marketing strategies, including the creation of engaging and compelling content for digital channels.
- PO5: Students will demonstrate an understanding of emerging technologies and trends in digital marketing, such as artificial intelligence (AI), voice search, and augmented reality (AR).
- PO6: Students will be able to analyze and evaluate the effectiveness of digital marketing campaigns and strategies, using key performance indicators (KPIs) and other relevant metrics.
- PO7: Students will develop strong critical thinking, analytical, and communication skills, necessary for effective collaboration and leadership in the field of digital marketing and media.
- PO8: Students will demonstrate a commitment to ethical and socially responsible marketing practices, including data privacy, transparency, and diversity and inclusion.
- PO9: Students will be able to adapt to the rapidly changing digital marketing landscape, by continually updating their knowledge and skills in response to new technologies and trends.
Programme Specific Outcomes (PSOs)
The Programme Specific Outcomes (PSOs) for the BBA in Digital Marketing and Media Management program are as follows:
- PSO1: Students will be able to analyze and understand the impact of digital media on marketing strategies and be proficient in the use of digital marketing tools.
- PSO2: Students will be able to develop digital marketing campaigns and strategies for different industries and target audiences, considering market trends and customer behavior.
- PSO3: Students will be able to apply different digital marketing techniques such as SEO, PPC, social media marketing, email marketing, and content marketing, to develop effective digital marketing campaigns.
- PSO4: Students will be able to evaluate the effectiveness of digital marketing campaigns using various analytics tools and interpret data to make informed decisions and adjustments to the campaign.
- PSO5: Students will demonstrate critical thinking, analytical, and communication skills necessary for effective collaboration and leadership in the field of digital marketing and media.
Faculty Members
Career Opportunities
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text
Eligibility
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris are of the nisi ut aliquip ex ea commodo consequat. Duis aute there are irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat. nulla pariatur cupidatat non proident.”
Blogs
Lorem Ipsum is simply the dumy text of the printing
24 Jan, 2023
Lorem Ipsum is simply the dumy text of the printing
24 Jan, 2023
Lorem Ipsum is simply the dumy text of the printing
24 Jan, 2023