Program Objectives
The Program Objectives for the BA in Journalism & Mass Communication program are as follows:
- Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with the media and Communication.
- Practical and technical skills required to perform and accomplish the assigned tasks effectively.
- Capacity to apply the acquired competencies to generate solutions to specific problems related to Mass Communication.
- Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
- The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.
- Skills that enable a person to listen carefully, read texts and research papers analytically and present complex information in a clear and concise manner to different groups/audiences.

3/4 Years
Duration

₹ 1,00,000
Fees

PCET
Centralized Placement Cell
Program Highlights
News studio and production facilities
In-house news channel on social media
Media seminars and events
Field tours and visits
Employability skills
Highly Qualified Faculty
World Class Labs
Exposure of In-house Incubation Cell nurturing various Start ups.
Preamble
Media has an increasingly significant impact on our daily lives. The training offered is designed to provide students with the skills and knowledge necessary to succeed in various roles within the TV industry, Print Industry, Advertising Industry, Radio Industry, Digital Media, News Portals and more.
This undergraduate program in mass communication, typically covers Principals of Communication , Reporting and Writing skills, Print and TV Journalism , Beats of Journalism (Sports, Political , Entertainment), Development Communication, Advertising and Public Relations , Graphics and Softwares, Photojournalism, Film Appreciation, Media Management, Media Ethics-Laws along with basket of subjects related to Media. Students also master in Audio- Visual Production , honing their skills in Camera and Visual Editing .
School of Media is imparting practical, hands-on experience, with the state-of-the-art facilities, including studio, editing suites and equipment. Students will be part of various media projects and productions, giving them valuable experience and building their portfolios to the world of Print and Electronic Media.
Vision and Mission
Vision
To build a strong foundation in traditional media forms like print, radio and television as well as in the latest digital media technologies and platforms.
Mission
The mission of a school of media is to provide students with a comprehensive education in media, for successful careers in the media industry.
The school should strive to:
- Provide a cutting-edge education and challenging curriculum for the new media.
- Encourage innovation, experimentation, and collaboration across different media forms and disciplines, fostering creativity and adaptability.
- Emphasize the ethical and social responsibilities of media
- Elaborating the role of media in shaping society and culture.
Course Curriculum
Semester I
Semester – I | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 1101 | MAJ | Writing Skills and Feature Writing | 2 | 1` | 0 | 3 | 3 |
BAJMC 1102 | MAJ | Indian History and Current affairs | 2 | 1 | 0 | 3 | 3 |
BAJMC 1103 | MAJ | Practical Skills for Journalism – 1 | 0 | 0 | 4 | 4 | 2 |
BAJMC 1204 | MIN | Print Journalism and reporting | 2 | 1 | 0 | 3 | 2 |
BAJMC 1205 | MIN | TV Journalism | 2 | 1 | 0 | 3 | 2 |
BAJMC 1306 |
OE |
Design Concepts [School of Design]-Tentative | 2 | 1 | 0 | 3 | 3 |
BAJMC 1407 | AEC | Film Appreciation | 1 | 0 | 0 | 1 | 1 |
BAJMC 1508 |
SEC |
Software Skills 1- [Video Editing , In-design and Photoshop ] | 0 | 0 | 6 | 6 | 3 |
BAJMC 1609 | VAD | Sports/ Yoga / Human Values | 0 | 0 | 2 | 2 | 1 |
Total | 28 | 20 |
Semester II
Semester – II | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 2101 | MAJ | Advertising | 2 | 1 | 0 | 3 | 3 |
BAJMC 2102 | MAJ | Public Relations and Corporate Communication | 2 | 1 | 0 | 3 | 3 |
BAJMC 2103 | MAJ | Practical Skills for Journalism – 2 | 0 | 0 | 4 | 4 | 2 |
BAJMC 2204 | MIN | Radio Journalism | 2 | 1 | 0 | 3 | 2 |
BAJMC 2205 | MIN | Web Journalism | 2 | 1 | 0 | 3 | 2 |
BAJMC 2306 | OE | Music- [School of Liberal Arts]- Tentative | 2 | 1 | 0 | 0 | 3 |
BAJMC 2407 | AEC | Psychology | 1 | 0 | 0 | 1 | 1 |
BAJMC 2508 | SEC | Acting and Voice Culture | 1 | 0 | 4 | 3 | 3 |
BAJMC 2609 | VAD | Sports/ Yoga / Human Values | 0 | 0 | 2 | 2 | 1 |
Total | 22 | 20 |
Semester III
Semester – III | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 3101 | MAJ | Theories of Communication | 2 | 1 | 0 | 3 | 3 |
BAJMC 3102 | MAJ | Geopolitics and International Relations | 2 | 1 | 0 | 3 | 3 |
BAJMC 3103 | MAJ | Practical Skills for Journalism – 3 | 0 | 0 | 4 | 4 | 2 |
BAJMC 3204 | MIN | Photojournalism | 2 | 1 | 0 | 3 | 2 |
BAJMC 3205 | MIN | Magazine Journalism | 1 | 1 | 0 | 2 | 2 |
BAJMC 3306 | OE | Entrepreneurship Development- [ School of Business] – Tentative | 2 | 1 | 0 | 3 | 3 |
BAJMC 3407 | AEC | Environment Science and SDG | 1 | 0 | 0 | 1 | 1 |
BAJMC 3508 | SEC | Documentary Making | 2 | 0 | 4 | 4 | 3 |
BAJMC 3609 | VAD | Sports/ Yoga / Human Values | 0 | 0 | 2 | 2 | 1 |
Total | 25 | 20 |
Semester IV
Semester – IV | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 4101 | MAJ | Media Ethics and Laws | 2 | 1 | 0 | 3 | 3 |
BAJMC 4102 | MAJ | Brand Management | 2 | 1 | 0 | 3 | 3 |
BAJMC 4103 | MAJ | History of Indian Media | 2 | 1 | 0 | 3 | 2 |
BAJMC 4104 | MAJ | Practical Skills for Journalism – 4 | 0 | 0 | 4 | 4 | 2 |
BAJMC 4205 | MIN | Investigative Journalism | 2 | 1 | 0 | 3 | 3 |
BAJMC 4206 | MIN | Sports Journalism | 2 | 1 | 0 | 3 | 3 |
BAJMC 4407 | AEC | Theatre and Folk Art | 2 | 1 | 0 | 3 | 1 |
BAJMC 4508 | SEC | Employability Skills | 2 | 0 | 0 | 2 | 2 |
BAJMC 4609 | VAD | Sports/ Yoga / Human Values | 0 | 0 | 2 | 2 | 1 |
Total | 26 | 20 |
Semester V
Semester – V | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 5101 | MAJ | Digital Marketing | 2 | 1 | 0 | 3 | 3 |
BAJMC 5102 |
MAJ |
Indian Constitution and Human Rights |
2 |
1 |
0 |
3 |
3 |
BAJMC 5103 | MAJ | Development Journalism | 2 | 1 | 0 | 3 | 2 |
BAJMC 5104 | MAJ | Practical Skills for Journalism – 5 | 0 | 0 | 4 | 4 | 2 |
BAJMC 5205 | MIN | Political Journalism | 2 | 1 | 0 | 3 | 3 |
BAJMC 5206 | MIN | Entertainment Journalism | 2 | 1 | 0 | 3 | 3 |
BAJMC 5407 | AEC | Body Language and Behavior | 1 | 0 | 0 | 1 | 1 |
BAJMC 5508 |
SEC |
Software Skills 2- [After Effects and
Basic Animation] |
0 | 0 | 4 | 4 | 2 |
BAJMC 5609 | VAD | Sports/ Yoga / Human Values | 0 | 0 | 2 | 2 | 1 |
Total | 26 | 20 |
Semester VI
Semester – VI | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 6101 | MAJ | Media Management | 2 | 1 | 0 | 3 | 3 |
BAJMC 6102 | MAJ | Event Management | 2 | 0 | 2 | 4 | 3 |
BAJMC 6103 | MAJ | Global Media | 1 | 1 | 0 | 2 | 2 |
BAJMC 6104 | MAJ | Practical Skills for Journalism – 6 | 0 | 0 | 4 | 4 | 2 |
BAJMC 6205 | MIN | Business Journalism | 2 | 1 | 0 | 3 | 3 |
BAJMC 6206 | MIN | Crime Journalism | 2 | 1 | 0 | 3 | 3 |
BAJMC 6407 | AEC | Costumes and Makeup | 1 | 0 | 0 | 1 | 1 |
BAJMC 6508 | SEC | Interviews and Profiles | 0 | 0 | 4 | 4 | 2 |
BAJMC 6609 | VAD | Sports/ Yoga / Human Values | 0 | 0 | 2 | 2 | 1 |
Total | 26 | 20 |
Semester VII
B.A. (Journalism and Mass Communication ) – Research Curriculum Structure Semester VII
Semester – VII | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 7101 | MAJ | Research Methodology | 3 | 1 | 0 | 4 | 4 |
BAJMC 7102 | MAJ | Media Research | 3 | 1 | 0 | 4 | 4 |
BAJMC 7103 | MAJ | Data Collection and Analysis | 2 | 1 | 0 | 3 | 2 |
BAJMC 7204 | MIN | MOOC -1 | 2 | 0 | 0 | 2 | 2 |
BAJMC 7205 | MIN | Data Journalism | 1 | 1 | 0 | 2 | 2 |
BAJMC 7206 | MIN | Media , Culture and Society | 2 | 1 | 0 | 3 | 2 |
BAJMC 7207 | INTR | Internship/ REPORT | 0 | 0 | 8 | 4 | 4 |
Total | 22 | 20 |
B. A. (Journalism and Mass Communication ) – Honors Curriculum Structure Semester VII
Semester – VII | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 7101 | MAJ | Development and Planning in India | 3 | 1 | 0 | 4 | 4 |
BAJMC 7102 |
MAJ |
Media Programming – Print, Electronic , Digital |
3 |
1 |
0 |
4 |
4 |
BAJMC 7103 | MAJ | Data Collection and Analysis | 2 | 1 | 0 | 3 | 2 |
BAJMC 7204 | MIN | MOOC -1 | 2 | 0 | 0 | 2 | 2 |
BAJMC 7205 | MIN | Data Journalism | 1 | 1 | 0 | 2 | 2 |
BAJMC 7206 | MIN | Media , Culture and Society | 2 | 1 | 0 | 3 | 2 |
BAJMC 7207 | INTR | Internship/ REPORT | 0 | 0 | 8 | 4 | 4 |
Total | 22 | 20 |
Semester VIII
B.A. (Journalism and Mass Communication) – Research Curriculum Structure Semester VIII
Semester – VIII | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 8101 | MAJ | Advertising and Marketing Research | 2 | 1 | 0 | 3 | 3 |
BAJMC 8102 | MAJ | Media Economics | 2 | 1 | 0 | 3 | 2 |
BAJMC 8203 |
MIN |
MOOC -2 |
3 |
0 |
0 |
3 |
3 |
BAJMC 8204 |
PROJ |
Dissertation and Viva | 8 | 4 | 0 | 12 | 12 |
Total | 21 | 20 |
B. A. (Journalism and Mass Communication) – Honors Curriculum Structure Semester VIII
Semester – VIII | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
BAJMC 8101 |
MAJ |
Digital Media and Media Convergence |
2 |
1 |
0 |
3 |
3 |
BAJMC 8102 | MAJ | Media Policies [ Govt. and Private] | 2 | 1 | 0 | 3 | 2 |
BAJMC 8203 | MIN | MOOC -2 | 3 | 0 | 0 | 3 | 3 |
BAJMC 8204 |
PROJ |
Dissertation and Viva | 8 | 4 | 0 | 12 | 12 |
Total | 21 | 20 |
List of Tentative Open Electives / Multi Disciplinary from other Schools
Course Code | Course Name |
Music – School of Liberal Arts | |
Film Appreciation – School of Media | |
Entrepreneurship – School of Business | |
Design Concepts- School of Design |
List of Tentative Open Electives offered by School of Media and Communication :
Course Code | Course Name |
Photography – 3 Credits | |
Video Production – 3 Credits | |
Film Appreciation – 3 Credits | |
Intellectual Property rights- 3 Credits |
List of Tentative Life Skill Courses:
Course Code | Course Name: Life Skills-III |
Performing Arts:
Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc. |
|
Social welfare and Cultural Awareness | |
Transactional Analysis | |
Caring and service
Hospital Caring, Personal Safety, First Aid, Disaster Management Gardening, Organic farming, Cooking etc. |
List of Tentative Value Added Courses:
Course Code | Course Name |
Practicing Meditation/Yoga | |
Sports | |
NCC/NSS | |
Constitution of India | |
Universal Human Values | |
Environment Protection |
(One course in Semester I to VI – total 6 credit)
Idle structure is 5 Theory and 3 Lab (as per requirement) Total Evaluation = 750 Marks
Abbreviations: Course Abbreviation; L – Lecture; T – Tutorial; P – Practical; H – Hours; CR – Credits
Programme
Programme Outcomes (POs)
- Problem-solving skills: Capability to solve problems in familiar and non-familiar contexts and apply one’s learning to real-life situations.
- New Skills :To have knowledge of modern tools.
- Critical thinking: Capability to apply analytic thought to a body of knowledge, including the analysis and evaluation of policies and practices, as well as evidence, arguments, claims, beliefs and the reliability and relevance of evidence.
- Creative thinking: Ability to create or think in different and diverse ways about same issues or scenarios deal with problems and situations that do not have simple solutions.
- Communication Skills: Skills that enable a person to listen carefully, read texts and research papers analytically and present complex information in a clear and concise manner to different groups/audiences.
- Coordinating/collaborating with others: Ability to work effectively and respectfully with diverse teams, facilitate cooperative or coordinated effort on the part of a group, act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.
- Leadership readiness/qualities: Capability for mapping out the tasks of a team or an organisation and setting direction.
- Environmental awareness and action: Demonstrate the Acquisition and ability to apply the knowledge, skills, attitudes, and values required to take appropriate actions for mitigating the effects of environmental degradation, climate change and pollution, effective waste management, conservation of biological diversity, management of biological resources, forest and wildlife conservation, and sustainable development and living.
- Skills to apply digital and technological solutions: Demonstrate the ability for judiciously using and deploying information and communication tools and technologies to improve teaching-learning process and provide enriched learning experiences to students to enable them to achieve enhanced learning outcomes.
- Community engagement and service: Ability to participate in activities/services that are undertaken in collaboration with community members for promoting the wellbeing of the society.
- Entrepreneurship: Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.
- Environment and Sustainability :Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
- Social Responsiveness and Ethics : Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio- economic environment and distinguish between ethical and unethical behaviors & act with integrity.
- Life Long Learning : Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.
Programme Specific Outcomes (PSOs)
- Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with the media and Communication.
- Practical and technical skills required to perform and accomplish the assigned tasks effectively.
- Capacity to apply the acquired competencies to generate solutions to specific problems related to Mass Communication.
- Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
- The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.
Career Opportunities
There are many exciting career opportunities in BA in Journalism & Mass Communication such as
Eligibility
Passed in 10+2 or equivalent course in any discipline (Arts, Science or Commerce) from recognized board with a minimum of 50% of score for Open Category student and 45% for reserved category candidate.
Candidates are selected on the basis of merit AND Personal Interview conducted by the PCU.