Program Objectives
The Program Objectives for the B. Des in Product Design program are as follows:
- Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
- Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
- Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
- Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
- Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
- Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
- Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

4 Years
Duration

₹ 2,75,000
Fees

PCET
Centralized Placement Cell
Program Highlights
News studio and production facilities
In-house news channel on social media
Media seminars and events
Field tours and visits
Employability skills
Highly Qualified Faculty
World Class Labs
Exposure of In-house Incubation Cell nurturing various Start ups.
Preamble
Product Design
The foundation of product design is critical thinking applied to design principles. The course blends the foundational knowledge of form and function with the current standards for providing the best possible user experiences. Students gain a comprehensive awareness of the materials that are available, skill sets, and the many different vendor capabilities and manufacturing methods. The curriculum is grounded in the development of skills, the integration of technology, business practices, and the cultivation of critical thinking skills. Through courses in graphic representation and material prototyping, our Product Design programme stimulates lateral thinking while preparing students to cross disciplinary barriers. Understanding materials, processes, ergonomics, human behaviour, systems, and their interactions is necessary for product design. An innovative strategy for working with the sector promotes actively participating in initiatives that are centred on resolving issues in the Indian market and using it to create prototype solutions for global problems. One can opt to pursue consulting-oriented employment, work in the industrial, service sector, or take a short internship in a design studio after receiving a degree in product design.
Vision and Mission
Vision
To nurture the tomorrow’s talent with rewarding careers in the field of Hospitality.
Mission
To offer future leaders with academic and research excellence to succeed in today’s dynamic Hospitality Environment as successful managers and entrepreneurs.
Course Curriculum
Semester I
Semester – I | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Fundamentals of Design 1 | 1 | 0 | 6 | 7 | 4 | |
MAJ | Material Exploration 1 | 1 | 1 | 4 | 6 | 4 | |
MIN | History of Design | 2 | 0 | 0 | 2 | 2 | |
MIN | Digital Tools 1 | 0 | 1 | 2 | 3 | 2 | |
OE | Open Elective 1 | 3 | 0 | 0 | 3 | 3 | |
AEC | Communication Skill | 1 | 0 | 0 | 1 | 1 | |
SEC | Visualisation and Illustrations 1 | 0 | 2 | 2 | 2 | 3 | |
VAC | Practicing Meditation/Yoga | 0 | 0 | 2 | 2 | 1 | |
Total | 8 | 4 | 16 | 28 | 20 |
Idle structure is 5 Theory and 3 Lab (as per requirement) Total Evaluation = 750 Marks
Semester II
Semester – II | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Fundamentals of Design 2 | 1 | 0 | 6 | 7 | 4 | |
MAJ | Material Exploration 2 | 1 | 1 | 4 | 6 | 4 | |
MIN | Design Critic and Appreciation | 2 | 0 | 0 | 2 | 2 | |
MIN | Digital Tools 2 | 0 | 1 | 2 | 3 | 2 | |
OE | Open Elective 2 | 3 | 0 | 0 | 3 | 3 | |
AEC | Creative Writing | 1 | 0 | 0 | 1 | 1 | |
SEC | Visualisation and Illustrations 2 | 0 | 2 | 2 | 4 | 3 | |
VAC | Sports | 0 | 0 | 2 | 2 | 1 | |
Total | 8 | 4 | 16 | 28 | 20 |
Semester III
Semester – III | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Nature and Form | 1 | 0 | 6 | 7 | 4 | |
MAJ | Design Research | 1 | 1 | 0 | 2 | 2 | |
MAJ | Materials and Processes | 1 | 0 | 2 | 3 | 2 | |
MIN | Physical Modelling | 0 | 1 | 2 | 3 | 2 | |
MIN | Minor Course 3 | 0 | 1 | 2 | 3 | 2 | |
OE | Open Elective 1 | 3 | 0 | 0 | 3 | 3 | |
AEC | Presentation Techniques | 0 | 1 | 0 | 1 | 1 | |
SEC | Design Drawing | 0 | 1 | 4 | 5 | 3 | |
VAC | Universal Human Values | 1 | 0 | 0 | 1 | 1 | |
Total | 7 | 5 | 16 | 28 | 20 |
Semester IV
Semester – IV | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Design Studio 1 | 2 | 2 | 4 | 8 | 6 | |
MAJ | Packaging Design | 1 | 0 | 2 | 3 | 2 | |
MAJ | Ergonomics | 2 | 0 | 0 | 2 | 2 | |
MIN | Digital Rendering | 0 | 1 | 2 | 3 | 2 | |
MIN | Prototyping Techniques | 0 | 1 | 2 | 3 | 2 | |
MIN | Minor Course 4 | 0 | 1 | 2 | 3 | 2 | |
AEC | Portfolio 1 | 0 | 1 | 0 | 1 | 1 | |
SEC | Digital Modelling 1 | 0 | 2 | 2 | 4 | 3 | |
VAC | Environment Protection | 1 | 0 | 0 | 1 | 1 | |
INTR | Summer Internship | – | – | – | – | – | |
Total | 6 | 8 | 14 | 28 | 20 |
Semester V
Semester – V | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Design Studio 2 | 2 | 2 | 4 | 8 | 6 | |
MAJ | Form and Movement | 1 | 0 | 2 | 3 | 2 | |
MAJ | Artificial Intelligence | 1 | 1 | 0 | 2 | 2 | |
MIN | Colour Material and Finishes | 0 | 1 | 2 | 3 | 2 | |
MIN | Visual Narratives | 0 | 1 | 2 | 3 | 2 | |
MIN | Minor Course 5 | 0 | 1 | 2 | 3 | 2 | |
AEC | Project Documentation | 0 | 1 | 0 | 1 | 1 | |
SEC | Digital Modelling 2 | 0 | 1 | 2 | 3 | 2 | |
VAC | Short Movie Making | 0 | 0 | 2 | 2 | 1 | |
Total | 4 | 8 | 16 | 28 | 20 |
Semester VI
Semester – VI | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Design Studio 3 | 2 | 2 | 4 | 8 | 6 | |
MAJ | Introduction to User Interface Design | 1 | 0 | 2 | 3 | 2 | |
MAJ | Visual Ergonomics | 1 | 1 | 0 | 2 | 2 | |
MIN | Wireframing | 0 | 1 | 2 | 3 | 2 | |
MIN | Storyboarding | 0 | 1 | 2 | 3 | 2 | |
MIN | Minor Course 6 | 0 | 1 | 2 | 3 | 2 | |
AEC | Portfolio 2 | 0 | 1 | 0 | 1 | 1 | |
SEC | Virtual Reality Tools | 0 | 1 | 2 | 3 | 2 | |
VAC | Theatre Arts | 0 | 0 | 2 | 2 | 1 | |
Total | 4 | 8 | 16 | 28 | 20 |
Semester VII
Semester – VII | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Design Studio 4 | 2 | 2 | 4 | 8 | 6 | |
MAJ | Design Studio 5 | 1 | 1 | 4 | 6 | 4 | |
MIN | Design Management | 1 | 0 | 2 | 2 | 2 | |
MIN | New Product Development | 1 | 0 | 2 | 3 | 2 | |
MIN | Minor Course 7 | 1 | 0 | 2 | 3 | 2 | |
INTR | Internship | – | – | – | – | 4 | |
Total | 6 | 3 | 14 | 22 | 20 |
Semester VIII
Semester – VIII | Teaching Scheme | ||||||
Course Code | Category | Course Name | L | T | P | H | Cr |
MAJ | Design Studio 6 | 1 | 2 | 4 | 7 | 5 | |
MIN | Research Paper Writing | 2 | 1 | 0 | 3 | 3 | |
PROJ | Graduation Project | 2 | 4 | 12 | 18 | 12 | |
Total | 5 | 7 | 16 | 28 | 20 |
List of Tentative Electives:
Course Code | Course Name |
Colour Fundamentals | |
Fabric Study | |
Screen Printing Techniques | |
Advanced Photography | |
Trend Analysis | |
Textile Craft Study | |
Sound Design | |
Publication Design | |
Fashion Photography | |
Surface Design | |
Wireframing | |
Storyboarding | |
Colour and Trim Design | |
Fashion Branding and Publication | |
Design Management | |
Design for Print Media | |
Fashion Merchandising | |
Research Paper Writing |
List of Tentative Open Electives:
Course Code | Course Name |
Language education | |
Understanding India | |
Environmental Science | |
Digital and technological solutions | |
Health & wellness | |
Natural Science | |
Social Sciences | |
Humanities |
List of Tentative Life Skill Courses:
Course Code | Course Name: Life Skills-III |
Performing Arts:
Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc. |
|
Social welfare and Cultural Awareness | |
Transactional Analysis | |
Caring and service
Hospital Caring, Personal Safety, First Aid, Disaster Management Gardening, Organic farming, Cooking etc. |
List of Tentative Value Added Courses:
Course Code | Course Name |
Practicing Meditation/Yoga | |
Sports | |
NCC/NSS | |
Constitution of India | |
Universal Human Values | |
Environment Protection |
(One course in Semester I to VI – total 6 credit)
Abbreviations: Course Abbreviation; L – Lecture; T – Tutorial; P – Practical; H – Hours; CR – Credits
Programme
Programme Educational Objectives (PEOs)
- Develop research methodologies to investigate and identify design focused interventions.
- Develop critical thinking and ability to create innovative solutions.
- Exhibit proficiency in practices that employ media, materials & emerging technologies.
- Ability to demonstrate digital & analogue competence to present ideas.
- Develop entrepreneurial approach to create strategic design solutions.
Programme Outcomes (POs)
- Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
- Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
- Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
- Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
- Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
- Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
- Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.
Programme Specific Outcomes (PSOs)
- Using a structured thought process and design development process, ability to design Products that create business value, serve individual and societal needs while considering environmental impact
- Ability to create innovative solutions which are desirable to the user, technically feasible and commercially viable.
- Ability to develop concepts through cycles of research and concept progression while integrating all relevant issues in a given context through several stages of design development and form building.
- Develop an understanding of the human- centered focus of design and knowledge of functionality based on human factors and ergonomics.
- Ability to identify consumer needs through understanding of values, cultures, behavioral norms, social patterns, demographics, trends and future scenarios.
- Ability to develop a personal learning style, observe and evaluate own learning, diagnose own learning needs to serve the purpose of self and life-long learning.
- Ability to work in a professional manner with the knowledge of design management in a collaborative, team environment, honoring timelines and ethical considerations.
Career Opportunities
There are many exciting career opportunities in B. Des in Product Design such as
Eligibility
Pass in 10+2 Examination OR 3 years Diploma by the Central / State Government or equivalent qualification from any recognized board obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying examination
AND valid score card of Entrance Test conducted by UCEED 2023/NIFT 2023/NID2023/PCU and students have to clear the admission process comprising of Design Aptitude Test followed by studio test & personal interview conducted by the PCU.