An industry-driven BBA program, combining media strategy, digital storytelling, content creation, and modern communication practices.
Rewarding Excellence with
The demand for skilled professionals in media management, digital communication, and content creation is rapidly growing as brands, digital platforms, and the creator economy continue to expand globally. Modern media industries require professionals who combine strategic thinking, storytelling ability, and digital media expertise
At the PCU School of Media in Pune, the BBA – Media & Communications program is designed as an industry-driven program that integrates media strategy, communication management, content creation, and digital media production with practical learning
The curriculum introduces students to media planning, public relations, digital communication, and multimedia storytelling, preparing them for careers in media organizations, digital content platforms, advertising agencies, public relations firms, and modern content-driven businesses.
An industry-driven undergraduate management program designed to develop media strategy, communication expertise, and digital content creation skills.
Foundational training in media, communication and digital content creation
Practical exposure to media production, mobile journalism and multimedia storytelling
Courses covering social media communication, advertising, and public relations
Training in photography, film making and media technologies
Understanding of media management and the evolving digital media ecosystem
Exposure to emerging areas such as data analytics and influencer marketing
ELIGIBILITY CRITERIA: BBA Media Management Passed in 10+2 or equivalent course in any discipline (Arts, Science or Commerce) fro recognized board with a minimum of 50% of score for Open Category student and 45% for reserved category candidate. *Candidates are selected on the basis of merit and Personal Interview conducted by the PCU.
India’s media and entertainment industry is projected to reach ₹3.45 lakh crore by 2028
Source: PwC India Entertainment & Media Outlook
The global creator economy is expected to reach nearly $480 billion by 2027
Source: Goldman Sachs Creator Economy Report
India’s digital advertising market is expected to grow to more than $32 billion by 2030
Source: Grand View Research
India’s digital content creation market is projected to grow to more than $4.4 billion by 2030
Source: Grand View Resource
Why Choose
MoUs with international universities
Emphasis on research & innovation with patents
Placements done till date
Alumni Network
At the PCU School of Media in Pune, students learn from experienced academicians and industry professionals who bring real-world media,
communication, and digital content expertise into the classroom.
The faculty team guides students through media strategy, communication practices, and content creation using an industry-driven curriculum.
The program is further strengthened through Professor of Practice initiatives and industry advisory boards, ensuring students gain exposure to current
media practices,digital communication trends, and evolving content ecosystems.
International Collaboration
PCETs Pimpri Chinchwad University (PCU) Pune has affiliations and accreditations with myriad esteemed institutions and organizations all over the country and globe. These national and international alliances have been birthed through the immense hard work and dedicated support of the Trustees and Board of Directors of the PCET through years of nurturing and providing excellence in education to students for varied fields.
The bonds formed symbolize a strong and fervent kinship between the PCET and other institutes for the years to come with the aim to provide students every benefit possible in terms of education, co and extra-curricula’s, field visits and related experience, internships, and of course, employment opportunities.
Why should you pursue your Bba media and communication with us?
Ranked 3rd Among The
Best - Emerging State
Private Universities
Best Emerging
University Of The
Year 2023
Best Organizations In
Academics, Placements
& Research
Awarded As The "Best
Private University In
Maharashtra"
2025
RJ Sangram Inspires Media Students at Induction
2024 with the Power of Reading & Creativity
2025
PCU Signs MoU with AatPat Productions to Empower
Media Students with Industry Opportunities
2025
VFX Producer Pankaj Sonawane Inspires Media
Students with Insights from Film Production
2025
Exploring Cinema, Society & Culture with Filmmaker
Suraj Madhale
The School of Media and Communication at Pimpri Chinchwad University, Pune began its academic year with an inspiring Induction Program 2024 for the new batch of students from the BBA Media & Communication and B.Sc. Animation, VFX & Multimedia Sciences programs. The event was graced by RJ Sangram (Sangram Khopade), one of Pune's most celebrated voices and a popular radio jockey from Big FM.(Read More)
Pimpri Chinchwad University signed a landmark MoU with AatPat Productions, a leading production house, opening doors for media students to gain real industry exposure through internships, workshops, and collaborative projects. This partnership bridges the gap between academic learning and professional practice.(Read More)
Renowned VFX Producer Pankaj Sonawane visited the School of Media and Communication to share his journey and insights from decades of experience in Indian film production. Students gained hands-on knowledge about visual effects, storytelling, and the technical side of cinema production.(Read More)
Filmmaker Suraj Madhale led an enriching session on the intersection of cinema, society, and culture with media students. The session explored how films shape public discourse, reflect social realities, and influence cultural narratives — giving students a deeper appreciation of the medium beyond technical craft.(Read More)
Experience the world's most enriching diversities in festivities
Hear from our graduates about how their experiences at PCET's PCU have been instrumental in their professional and personal growth.
I’m studying Media and Communication at Pimpri Chinchwad University and the course feels very practical. We learn about journalism, digital media, content creation, and communication skills through real projects and activities./p>
What I like most about the School of Media and Communication at Pimpri Chinchwad University is the creative environment. The faculty is supportive and always encourages students to participate in events, presentations, and media activities.
I really enjoy the atmosphere at Pimpri Chinchwad University. The campus is peaceful, classmates are friendly, and the media faculty guides students properly during projects and presentations.
Students develop skills in media communication, digital content creation, storytelling, media production, public relations,
and digital media strategy.
The curriculum includes subjects such as media technologies, podcast: production to publishing, mobile content creation, and television studies & practice
Yes. The program includes hands-on media projects, multimedia assignments, and practical exposure to digital content creation and media production.
Graduates can pursue roles such as digital content creator, social media strategist, public relations executive, journalist, media planner, influencer marketing manager, and media analyst.
The program focuses on industry-driven learning, practical media training, and exposure to digital communication tools, helping students understand how modern media and content industries operate.
The program is offered at the PCU School of Media, Pimpri Chinchwad University, Pune.
Enter the fast-growing world of media, communication, and digital content creation with BBA – Media & Communications at PCU.
