Develop Your Creative Palette With
Media and Communication Studies

- The Bachelor of Arts in Journalism, Media & Communication Studies offers a dynamic curriculum that equips students for careers in the modern media landscape. From Convergent Journalism and Data Analytics to Strategic Crisis Management and Mobile Journalism, our courses are designed to address both the foundational skills and the latest Industry challenges. With hands-on learning through internships and practical modules like Event Planning and Film Making, our program fosters Creativity, Critical Thinking, and Professional Ethics.

- Candidates must have completed their 12th standard (higher secondary schooling) with a minimum percentage of 50%.

- Graduates of our Bachelor of Arts in Journalism, Media & Communication Studies are equipped for success in both traditional and emerging media roles, thanks to a curriculum that includes Investigative Journalism, Photojournalism, Mobile Journalism, and cutting-edge courses like Data Analytics and Strategic Crisis Management. This robust education prepares them for dynamic fields such as social media and influencer marketing, fashion journalism, and travel journalism, enabling them to excel as freelance journalists, manage celebrity campaigns, or lead in digital content creation. With comprehensive training in the latest media technologies and ethical communication, our alumni are uniquely positioned to innovate and lead across diverse sectors of the media and entertainment industries.

- Yes, internships are mandatory as part of the curriculum, providing students with practical experience in real-world media and communication settings. These can be with newspapers, magazines, media houses, PR agencies, or digital marketing firms.

- The BA in Journalism, Media & Communication Studies program emphasizes a diverse set of skills tailored to meet the demands of the contemporary media landscape. Core competencies taught include critical thinking, effective communication, and ethical media practices, essential for roles in journalism, public relations, and digital media. Students also gain proficiency in modern techniques such as Mobile Journalism, Data Analytics, and Strategic Crisis Management, equipping them for success in social media strategy, influencer marketing, and beyond. Practical skills in Multimedia Production, Investigative and Photojournalism, as well as understanding Market dynamics in various Journalism sectors like Fashion, Travel, and Film, are also key components of the curriculum. These skills prepare graduates to innovate and adapt in a rapidly evolving Industry.

- The program typically includes training in various modern media technologies such as Digital Photography, Digital Cinematography, Studio Production, Video Editing Software, Content Management Systems, and Social Media Tools. Students also learn about Broadcasting Equipment, Multimedia Storytelling platforms, and basics in web design to prepare them for the diverse demands of the Media Industry.

- The program is designed to be flexible under the National Education Policy (NEP), allowing students to complete their Degree in Three years or extend it to a Fourth year to earn an honors degree. Typically, the degree is structured over Six semesters for the standard program, with an additional two semesters for those opting for the honors track. This structure offers students a choice to deepen their expertise or enter the professional field after three years.

- Yes, after completing a BA, you can pursue postgraduate studies like a Master’s in Journalism and Mass Communication, an MBA in Media Management, or other related fields to further enhance your expertise and Career prospects.

- Students engage in practical learning through Workshops, Seminars with Industry professionals, lab work in media production, and real-time Multimedia Content Creation assignments to hone their practical skills and theoretical knowledge.

The BBA in Advertising, Events & Public Relations program is designed to provide a hands-on learning experience, emphasizing practical skills through courses like Event Planning, Budgeting & Production, and Strategic Crisis Management & Communication. You'll participate in real-world projects involving campaign planning and media strategies, using current tools and technologies. This approach ensures you are well-prepared to handle the demands of the industry and enter the workforce with confidence, equipped with relevant skills in public relations, brand communication, and event management.

- The BBA program in Advertising, Events & Public Relations offers a diverse range of specialized courses that cover various aspects of the media and communication industries. Key courses include "Persuasive Brand Communication: Strategy & Storytelling," which focuses on crafting compelling narratives for brands, and "Consumer Behaviour & Psychology," aimed at understanding the driving forces behind consumer decisions. "Mobile Content Creation" teaches the skills needed to produce engaging content specifically for mobile platforms. Additionally, courses like "Public Relations - Theory & Practice" and "Campaign Planning & Execution" provide a comprehensive foundation in public relations strategies and the logistical aspects of media campaign management, ensuring a well-rounded educational experience.

- The program is designed to be flexible under the National Education Policy (NEP), allowing students to complete their Degree in Three years or extend it to a Fourth year to earn an honors degree. Typically, the degree is structured over Six semesters for the standard program, with an additional two semesters for those opting for the honors track. This structure offers students a choice to deepen their expertise or enter the professional field after three years.

- Graduates of the BBA in Advertising, Events & Public Relations are well-prepared for a variety of career paths in the dynamic media and communication sectors. Traditional roles include Marketing Managers, Public Relations Directors, Social Media Managers, and Digital Product Managers, where they can apply their skills in strategic communication and media planning to drive brand growth and manage public perceptions.

Beyond these conventional roles, the program also opens doors to newer, non-traditional career opportunities. Graduates can pursue positions such as Content Strategists, who specialize in creating and distributing valuable content to attract and retain audiences, or Event Technology Specialists, who leverage the latest digital tools to enhance event experiences. Additionally, the rise of digital platforms has created demand for Influencer Campaign Managers, professionals who coordinate marketing campaigns centered around influencers to tap into their audiences. These diverse opportunities reflect the program's commitment to providing an education that keeps pace with the evolving industry landscape.

- The BBA in Advertising, Events & Public Relations program actively integrates current industry trends into its curriculum to ensure students are industry-ready. Courses like "Digital Storytelling" and "Programmatic Advertising" expose students to cutting-edge techniques and technologies used in modern media campaigns. Additionally, the "Mobile Content Creation" and "Social Media Marketing & Management" courses allow students to work with the latest digital platforms and tools, reflecting the shift towards digital and mobile-first strategies. This industry-driven approach ensures that graduates are well-prepared to navigate and succeed in the fast-paced and continuously evolving media landscape.

- Students participate in internships and major projects like "Campaign Planning & Execution," providing real-world experience and the opportunity to apply classroom theories to actual business challenges in advertising and public relations.

- Yes, our program includes case studies and guest lectures from international industry experts, enriching the learning experience with diverse perspectives and insights into global market dynamics. Furthermore, the curriculum offers international field projects and partnerships with overseas institutions, providing students with direct exposure to global advertising and public relations practices. This not only broadens their understanding but also prepares them to adeptly navigate and contribute to the international business environment, enhancing their career prospects in the global market.

- Evaluation is comprehensive and varied, including project-based assessments, internships, written exams, and creative portfolios, ensuring students are assessed on both their theoretical knowledge and practical skills.

- Students have access to career counseling, professional development workshops, and mentorship programs involving industry professionals, all designed to support their academic and career paths effectively.

- Through continuous collaboration with industry leaders for guest lectures, internship placements, and curriculum development, ensuring that our program remains at the forefront of industry standards and innovations.

In the Bachelor of Business Administration in Digital Filmmaking program, students will gain a comprehensive education that uniquely blends creative film-making skills with essential business acumen. This course is meticulously designed to prepare students for the dynamic demands of the modern Film industry.

Core Film-Making Techniques: Students will learn all the aspects of Filmmaking, Scriptwriting, Directing, Cinematography, and Editing. These foundational skills are crucial for creating compelling visual stories and are taught using the latest Digital technologies.

Advanced Digital Production: The program emphasizes proficiency in digital production, including the use of cutting-edge software and equipment for Video Editing, Visual Effects (VFX), and Sound Design. This ensures graduates are well-prepared to handle complex production tasks in any professional setting.

Business Management Skills: Along with creativity the business management aspects of film production is equally important. Students will explore topics such as Project Management, Film Finance, Marketing, and Distribution. These skills are vital to lead projects or run film businesses.

Industry Compliance and Ethics: Understanding the legal and ethical considerations in Filmmaking is critical but extremely important. The course covers Intellectual property rights, Copyright laws, and Ethical filmmaking practices, preparing students to navigate the industry responsibly.

Hands-On Practical Experience: To bridge theory with practice, the program includes numerous practical workshops, internships, and collaborative projects. This hands-on experience is invaluable, providing real-world insights and fostering skills that are directly applicable in the workplace.

Networking and Professional Development: Students will have opportunities to attend industry seminars, workshops, and networking events, enabling them to build professional connections and gain insights from established experts in the film industry.

By merging creative film-making techniques with robust business training, the BBA in Digital Filmmaking opens up a spectrum of career opportunities in the film industry and beyond. This program is ideal for those passionate about film and eager to acquire the technical and managerial skills needed to excel in this exciting field of Filmmaking and Film Business.
● Film Producer
● Film Director
● Cinematographer
● Screenwriter
● Editor
● Digital Content Producer
● Film Marketing Strategist
● Virtual Reality (VR) Film Developer
● Augmented Reality (AR) Content Creator
● Transmedia Storyteller
● Web Series Producer
● Video Game Cinematic Director
● Corporate Video Director
● Drone Aerial Cinematographer
● Film Distribution Analyst
● Casting Director
● Production Manager
● Art Director
● Location Manager
● Film Distribution Manager
These career opportunities reflect the diverse applications of a BBA in Digital Filmmaking, showcasing how graduates can leverage their unique blend of Creative and Business skills in traditional and cutting-edge roles within the rapidly changing Media landscape.

Students will master film production Techniques, Digital Editing, Cinematic Storytelling, and Business Management, including Marketing, Financial planning, and Project management specific to the entertainment industry.

3 years for Bachelor's Degree and 4 Years for Honours Degree.

BBA in Digital Filmmaking: 1.25 lakh/year

Should have passed 12th or equivalent courses in any discipline from recognised board/council/university with minimum of 50% marks.

● The course offers opportunities in all the fields of Films and Digital Filmmaking.
● With the increasing demand for digital content across various platforms, the skills and knowledge gained from this course are in high demand in the entertainment industry.
● Through the course you will get hands-on experience with state-of-the-art equipment and software, working on real-world projects and collaborations with industry professionals.
● The course offers vast career opportunities in the Creative and Technical field.
● The course fulfills the technical and creative skill set essential for the industry.
● The course provides training in state-of-the-art software and technologies.
● The faculty members have high industry connections in cities like Pune, Mumbai, Navi Mumbai Delhi and other states.
● The courses offered at the school provide practical and technical skills based knowledge as per the industry needs and standards.
● The faculty members have immense experience of Media industry and Media Education, thus they have extensive knowledge of industry and academics.
● The school has an independent Industry Advisory Board comprising of Media industry experts and Media academic experts who has designed the syllabus as per the industry standards, requirement and the future of Media industry.
● The school has highly equipped labs, studios for hands-on training experience.
● The school conducts regular guest lectures with the industry experts and proficient Media professionals to keep the students updated with current industry trends and opportunities.
● After second year the student needs to undertake a compulsory internship in every Semester that will be monitored and guided by the School.
● The university has dedicated Centralised Placement Cell to help the students with placement in the best organizations.

Yes. BBA in Digital Filmmaking is an excellent career option with vast scope in India's rapidly growing entertainment industry. India's film and media industry is one of the largest in the world, offering abundant opportunities for aspiring filmmakers and content creators.

With the rise of digital platforms and streaming services, there's an increasing demand for original content, creating a need for skilled professionals in Digital Filmmaking. With Digital distribution platforms and international collaborations, Indian filmmakers have the opportunity to reach global audiences, expanding career prospects beyond national borders.

The digital platform is ever evolving, thus the profession will be on high demand. A skilled digital filmmakers will continue to rise, ensuring long-term career stability and growth.

BBA Digital Filmmaking:
• Focuses on the Business aspects of Digital Filmmaking, combining Creative skills with Business Management and Entrepreneurship.
• Emphasizes practical training in Digital Filmmaking Techniques, including Directing, Cinematography, Editing, and Sound design.
• Covers Film production, distribution, marketing, and Digital media management.
• Prepares students for careers in Film production companies, Digital Media agencies, Advertising firms, and Entrepreneurship in the film industry.
• Offers a blend of Creative and business skills, suitable for students interested in both filmmaking and business management.
• Offers vast career opportunities for present and future industry.

BA/BFA in Film Studies:
• Offers only traditional education in Film studies or production.
• Limited in career opportunities and scope in the Digital Era.

The industry for BBA Digital Filmmaking is thriving and full of opportunities. With the increasing demand for digital content across various platforms, there's a growing need for skilled professionals who can create engaging and high-quality digital films.
The combination of creative Filmmaking skills and Business management acumen makes BBA Digital Filmmaking graduates highly sought after in the film, television, and digital media industries.
The rise of digital distribution platforms and international collaborations has expanded career prospects beyond national borders, offering exciting opportunities for growth and innovation in the global entertainment landscape.

The program not only fosters creative and technical excellence but also prepares students for immediate employment with its industry-relevant curriculum. Whether you're aspiring to be an Animator, a VFX specialist, or a Multimedia artist, this course offers a robust platform to build your dream career in creative technologies.

You can opt from plethora of career opportunities:

● Virtual Reality (VR) Developer
● Augmented Reality (AR) Specialist
● 3D Animator
● Visual Effects Artist
● Game Designer
● Motion Graphics Designer
● Digital Video Specialist
● UI/UX Designer
● Multimedia Artist
● Content Development Specialist
● Concept Artist
● Compositing Artist
● 3D Modeler
● Animation Director
● Storyboard Artist
● Visual Development Artist
● Technical Director
● Multimedia Programmer
● Lighting Technician
● VFX Supervisor

Should have passed 12th or equivalent courses in any discipline from recognised board/council/ university with a minimum of 50% marks.

● MoUs with prominent Animation studios where the students will get 6 months of certification training in the studio itself with hands on experience and training on live projects.
● The course offers vast career opportunities in the creative and technical field.
● The course fulfills the technical and creative skill set essential for the industry.
● The course provides training in state-of-the-art software and technologies.
● The faculty members have high industry connections in cities like Pune, Mumbai, Navi Mumbai, Delhi and other states. The courses offered at the school provide practical and technical skills based knowledge as per the industry needs and standards.
● The faculty members have immense experience of Media industry and Media Education, thus have extensive knowledge of industry and academics.
● The school has an independent Industry Advisory Board composed of Media industry experts and Media academic experts who has designed the syllabus as per the industry standards, requirements and the future of Media industry.
● The school has highly equipped labs, studios for hands-on training experience.
● The school conducts regular guest lectures with the industry experts and proficient Media professionals to keep the students updated with current industry trends and opportunities.
● After second year the student needs to undertake a compulsory internship in every Semester that will be monitored and guided by the School.
● The University has dedicated Centralised Placement Cell to help the students with placement in the best organisations.

● After second year the student needs to undertake a compulsory internship in every Semester that will be monitored and guided by the School.
● The University has dedicated Centralised Placement Cell to help the students with placement in the best organizations.

● Adobe Photoshop
● Illustrator
● After Effects
● Premier Pro
● Dreamweaver
● In Design
● Blender
● AutoDesk Maya
● 3D Max
● Unreal Engine
● Surface Painter
● ProCreate
● Adobe Creative Suite

Yes, pursuing a B.Sc in Animation, VFX, and Multimedia Sciences is a promising career choice, especially in India, where the animation and VFX industry is experiencing rapid growth. This surge is driven by an increased demand for high-quality Digital content across Films, Advertising, Gaming, and other forms of Media.

● Rising Global Demand: Indian Animation and VFX studios are not only prominent on the domestic front but also gaining international acclaim. This opens up vast opportunities for graduates both within India and in global markets, where Indian Animators are increasingly sought after.
● Diverse Career Paths: With this degree, you can explore numerous career avenues such as Animation production, VFX compositing, Multimedia design, game development, and more. The program equips students with a unique blend of creativity and technical skills essential for these roles.
● Industry Growth: The Indian market for Digital Entertainment and Interactive Media is booming, supported by advancements in technologies like Virtual Reality (VR), Artificial Intelligence (AI), and Gaming. This trend ensures a growing need for skilled Animation and VFX professionals, promising long-term career stability and growth.

The program has the duration of 3 years for Bachelor's Degree and 4 Years for Honours Degree.

Absolutely. The skills acquired are globally relevant, allowing graduates to work in International Studios, especially in countries with a strong focus on Entertainment, Animation and Gaming.

The curriculum is frequently updated to include the latest industry-standard Software and technological advancements, ensuring you are career-ready upon graduation and able to adapt to industry innovations. And No, AI can’t replace you…..