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About

The Bachelor of Design (B.Des) in Product Design at Pimpri Chinchwad University (PCU) is a dynamic program that prepares students for a successful career in product design. With a focus on creativity, problem-solving, and practical skills, the program equips students with the knowledge and expertise needed to thrive in the competitive design industry. The curriculum provides a strong foundation in design principles, materials, manufacturing processes, and user-centered design, preparing students for roles in industries such as consumer electronics, furniture, automotive, and more. Through theoretical coursework, practical projects, and industry internships, students gain hands-on experience and develop a deep understanding of the product design process from concept to creation.

PCU's School of Design is renowned for its industry-oriented curriculum, experienced faculty, and state-of-the-art facilities. As recognized to be top universities in Pune, PCU has a legacy of academic excellence and innovation, preparing students for successful careers. Graduates of the B.Des Product Design program can pursue careers as product designers, design consultants, and design managers, or start their own design studios. The university's strong industry connections and collaborations ensure that students are exposed to real-world challenges and opportunities, enhancing their learning experience. By choosing PCU for their B.Des Product Design studies, students can benefit from the university's legacy of excellence, industry partnerships, and commitment to nurturing talent and innovation.


Preamble

India has a long history of welcoming visitors with open arms, making it recognised as a typically hospitable nation. Hospitality is known to be the very essence of India. The hospitality sector offers a wide range of professional options at different levels and requires a variety of talents, and it makes a considerable contribution to the economies of India and many other nations.

The goal of Pimpri Chinchwad University's Bachelor of Design is to provide students with a solid intellectual foundation. Their ability to develop strategic business insight, make moral decisions, and adopt a sustainable worldview is empowered by the curriculum. In essence, the programme aims to create leaders who can proactively implement business strategies that pursue the economic well-being of all stakeholders while considering the welfare of the people and impact on the planet. The foundational information and abilities offered in this undergraduate degree programme are crucial for students to succeed in creative roles and be responsible citizens in the future. A key component of the curriculum is the student's holistic development. The B.Des program is Ideal for students who wish to start a career in Design, management, or entrepreneurship soon after graduation.


Vision and Mission

The vision of the Pune Design School is to be recognized for leadership in the discipline and the profession by advancing design excellence in an evolving global ecosystem, promoting human values and well being, and inculcating responsibility to society, the environment, and the profession.
To offer future leaders with academic and research excellence to succeed in today’s dynamic Design Environment as successful managers and entrepreneurs.
To Improve and Enhance the Educational Experience.
To Cultivate a Culture of Research, Scholarship and Creative Activities.
To Grow a Comprehensive and Balanced Student community and Faculty.
To Advance Industry, Professional, Community and University Partners.

Program Objectives

The Program Objectives for the B. Des in Product Design program are as follows:
  • Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
  • Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
  • Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
  • Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
  • Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
  • Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
  • Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

4 Years

Duration

₹ 3,40,000

Fees (Per Annum)

PCET

Centralized Placement Cell

Admission fees Rs 10,000/-

Program Highlights

News studio and production facilities

In-house news channel on social media

Media seminars and events

Field tours and visits

Employability skills

Course Curriculum

1st Year

    Semester

    I

  • Fundamentals of Design 1
  • Material Exploration 1
  • History of Design
  • Digital Tools 1
  • Open Elective 1
  • Communication Skill
  • Visualisation and Illustrations 1
  • Practicing Meditation/Yoga
  • Universal Human Values 1 : Professional Ethics / IKS ( Indian Design History )

    Semester

    II

  • Fundamentals of Design 2
  • Material Exploration 2
  • Design Critic and Appreciation
  • Digital Tools 2
  • Open Elective 2
  • Creative Writing
  • Visualisation and Illustrations 2
  • Sports Activity
  • IKS (Indian Design History ) / Universal Human Values I : Professional Ethics

2nd Year

    Semester

    III

  • Nature and Form
  • Design Research
  • Materials and Processes
  • Physical Modelling
  • Open Elective 3
  • Presentation Techniques
  • Design Drawing
  • Understanding Harmony
  • Foreign Language I

    Semester

    IV

  • Design Studio 1
  • Packaging Design
  • Ergonomics
  • Digital Rendering
  • Prototyping Techniques
  • Mini Project 1
  • Portfolio 1
  • Digital Modelling 1
  • Constitution of India
  • Minor 1
  • Foreign Language II

3rd Year

    Semester

    V

  • Design Studio 2
  • Form and Movement
  • Artificial Intelligence
  • Colour Material and Finishes
  • Visual Narratives
  • Mini Project 2
  • Project Documentation
  • Digital Modelling 2
  • Short Movie Making
  • Aptitude and Logical Reasoning
  • Minor 2
  • Foreign Language III

    Semester

    VI

  • Design Studio 3
  • Introduction to User Interface Design
  • Visual Ergonomics
  • Wireframing
  • Storyboarding
  • Mini Project 3
  • Portfolio 2
  • Virtual Reality Tools
  • Theatre Arts
  • Environmental Sciences( EVS )
  • Minor 3
  • Foreign Language IV

4th Year

    Semester

    VII

  • Design Studio 4
  • Design Studio 5
  • Design Management
  • New Product Development
  • Minor Course 4
  • Internship : UBD
  • Minor 4

    Semester

    VIII

  • Design Studio 6
  • Research Paper Writing : UBD
  • Graduation Project : UBD
  • Minor 5

Electives

    List of Open Elective Courses :

  • Open Elective - I : Study of bamboo crafts and products
  • Open Elective - I : Study of Terracotta crafts and Products
  • Open Elective - II : Event Communication Design
  • Open Elective - II : Event Installations Design
  • Open Elective - III : Design for Social Media
  • Open Elective - III : Design for IoT

Multidisciplinary Minor

    Web Development (WD)
    Offering School : School of Engineering & Technology
  • WD Minor1 : Introduction of HTML (# II/ *IV)
  • WD Minor2 : Getting started with JavaScript (# III/ *V)
  • WD Minor3 : Server-side Programming with Node.js (# IV/*VI)
  • WD Minor4 : Front-end Development with React & Type Script (# V/*VII)
  • WD Minor5 : Back-end frameworks - Django, Ruby on Rails (# VI/*VIII)
    Robotics Process Automation (RP)
    Offering School : School of Engineering & Technology
  • RP Minor1 : Basics of Robotics Process Automation (# II/ *IV)
  • RP Minor2 : Fundamentals of RPA Business Analysis (# III/ *V)
  • RP Minor3 : Automation Techniques in RPA (# IV/*VI)
  • RP Minor4 : Future of RPA with Business Automation (# V/*VII)
  • RP Minor5 : RPA Tool (# VI/*VIII)
    Artificial intelligence &
    Machine Learning (ML)
    Offering School : School of Engineering & Technology
  • ML Minor1 : Artificial Intelligence (# II/ *IV)
  • ML Minor2 : Machine Learning (# III/ *V)
  • ML Minor3 : Natural Language Processing (# IV/*VI)
  • ML Minor4 : Optimization Techniques (# V/*VII)
  • ML Minor5 : Deep Learning For Computer Vision (# VI/*VIII)
    Data Science (DS)
    Offering School : School of Engineering & Technology
  • DS Minor1 : Applied Data Science With Python (# II/ *IV)
  • DS Minor2 : Data Visualization With Tableau (# III/ *V)
  • DS Minor3 : Business Analytics (# IV/*VI)
  • DS Minor4 : Data Analytics (# V/*VII)
  • DS Minor5 : Generative AI (# VI/*VIII)
    Media Communications (MM)
    Offering School : School of media & communications studies
  • MM Minor1 : Literary Study (# II/ *IV)
  • MM Minor2 : Digital Media Production (# III/ *V)
  • MM Minor3 : Photography (# IV/*VI)
  • MM Minor4 : Performing Arts - Theater (# V/*VII)
  • MM Minor5 : Film Studies (# VI/*VIII)
    Psychology (PSY)
    Offering School : School of science
  • PSY Minor1 : Introductory Psychology (# II/ *IV)
  • PSY Minor2 : Foundations of Social Psychology (# III/ *V)
  • PSY Minor3 : Theories of Personality Development (# IV/*VI)
  • PSY Minor4 : Industrial Psychology (# V/*VII)
  • PSY Minor5 : Mindfulness and Mental Health (# VI/*VIII)
    Nutrition (NUT)
    Offering School : School of science
  • NUT Minor1 : Human Nutrition (# II/ *IV)
  • NUT Minor2 : Lifestyle Management (# III/ *V)
  • NUT Minor3 : Introduction to Weight Management (# IV/*VI)
  • NUT Minor4 : Food Quality and Management (# V/*VII)
  • NUT Minor5 : Novel Foods and Application (# VI/*VIII)
    Design Thinking &
    Methodologies (DM)
    Offering School : Pune Design School
  • DM Minor1 : Design Thinking (# II/ *IV)
  • DM Minor2 : Brand Identity Design (# III/ *V)
  • DM Minor3 : Digital tools for 2D design (# IV/*VI)
  • DM Minor4 : Physical model making/ Prototyping (# V/*VII)
  • DM Minor5 : Digital Tools for 3D design (# VI/*VIII)
    Economics & Finance (FE)
    Offering School : School of Management
  • FE Minor1 : Micro-economics (# II/ *IV)
  • FE Minor2 : Fundamentals of Accounting (# III/ *V)
  • FE Minor3 : Principles of Finance (# IV/*VI)
  • FE Minor4 : Cost and Management Accounting (# V/*VII)
  • FE Minor5 : Macro economics (# VI/*VIII)
    Entrepreneurship and
    Innovations (EI)
    Offering School : School of Management
  • EI Minor1 : Entrepreneurship-New venture Development (# II/ *IV)
  • EI Minor2 : Rural Entrepreneurship (# III/ *V)
  • EI Minor3 : Design Thinking (# IV/*VI)
  • EI Minor4 : Institutional and Legal framework for Startups and small Businesses (# V/*VII)
  • EI Minor5 : Managing creativity and learning organizations (# VI/*VIII)
    Drugs & Healthcare (DH)
    Offering School : School of Pharmacy
  • DH Minor1 : Health and hygiene (# II/ *IV)
  • DH Minor2 : Know your drugs (# III/ *V)
  • DH Minor3 : Complementary and alternative medicine (# IV/*VI)
  • DH Minor4 : Drug Discovery (# V/*VII)
  • DH Minor5 : Forensic Science (# VI/*VIII)
    Software Application Design and Development (AD)
    Offering School : School of Engineering and Technology
  • AD Minor1 : System Analysis and Design (# II/ *IV)
  • AD Minor2 : User Experience and Design (# III/ *V)
  • AD Minor3 : Introduction to GitHub. (# IV/*VI)
  • AD Minor4 : Introduction to Gaming Applications. (# V/*VII)
  • AD Minor5 : Mobile Application Development (# VI/*VIII)
    Cyber Security (CS)
    Offering School : School of Engineering and Technology
  • CS Minor1 : Cyber Ethics, Cyber Law and Cyber Policy (# II/ *IV)
  • CS Minor2 : Introduction to Cryptography (# III/ *V)
  • CS Minor3 : Social Media Security. (# IV/*VI)
  • CS Minor4 : Introduction to Blockchain. (# V/*VII)
  • CS Minor5 : Data Security & Privacy. (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • E Minor1 : English for Competitive Examinations-I (# II/ *IV)
  • E Minor2 : English for Competitive Examinations-II (# III/ *V)
  • E Minor3 : English for Competitive Examinations-III (# IV/*VI)
  • E Minor4 : English for Competitive Examinations-IV (# V/*VII)
  • E Minor5 : English for Competitive Examinations-V (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • Learning English With Shakespeare-Romeo and Juliet (Minor-I) (# II/ *IV)
  • Learning English With Shakespeare-Hamlet (Minor-II) (# III/ *V)
* : Courses offered for B Tech, B Design
# : Courses offered for B Sc, BBA, Media, and Management& Liberal Arts

Audit Courses

    List of Audit Courses:

  • Practicing Meditation, Sports & Yoga
  • Performing Arts:
    Music, Singing, Poetry, Indian Conventional Dancing, Photography, Short Movie Making, Painting/ Sketching/ Drawing, Theatre Arts, Anchoring, Calligraphy etc.
  • Social welfare and Cultural Awareness
  • Transactional Analysis
  • Caring and service
  • Hospital Caring, Personal Safety, First Aid, Disaster Management Gardening, Organic farming, Cooking etc.

    List of Foreign Languages :

  • German
  • Japanese
Download Syllabus 2024-25 Download Syllabus 2025-26

Programme

Programme Educational Objectives

Programme Educational Objectives (PEOs)

  • Develop research methodologies to investigate and identify design focused interventions.
  • Develop critical thinking and ability to create innovative solutions.
  • Exhibit proficiency in practices that employ media, materials & emerging technologies.
  • Ability to demonstrate digital & analogue competence to present ideas.
  • Develop entrepreneurial approach to create strategic design solutions.

Programme Outcomes (POs)

Programme Outcomes (POs)

The Hospitality Management Graduates will be able to:
  • Research Mindset: Evolving a research-oriented mindset as an approach to undertake design solutions.
  • Critical & Design Thinking: Capacity to apply and effectively problem-solve in an unstructured, unfamiliar and complex context.
  • Material Sensibility: Demonstrate advanced sensibilities to analyse attributes and applicability of materials.
  • Emerging Technology Practice: Demonstrate curiosity and intention of practice in the domain of emerging technologies that engender innovation in the industry.
  • Analog & Digital Competency: Demonstrate competency in a range of analog and digital skills for creativity and communication.
  • Strategic Design Disposition: Illustrate critical understanding of impact of design interventions on micro & macro environments.
  • Entrepreneurial Attitude: Display of professionalism, enterprise, teamwork and collaboration as an approach and attitude towards entrepreneurship.

Programme Specific Outcomes (PSOs)

Programme Specific Outcomes (PSOs)

  • Using a structured thought process and design development process, ability to design Products that create business value, serve individual and societal needs while considering environmental impact
  • Ability to create innovative solutions which are desirable to the user, technically feasible and commercially viable.
  • Ability to develop concepts through cycles of research and concept progression while integrating all relevant issues in a given context through several stages of design development and form building.
  • Develop an understanding of the human- centered focus of design and knowledge of functionality based on human factors and ergonomics.
  • Ability to identify consumer needs through understanding of values, cultures, behavioral norms, social patterns, demographics, trends and future scenarios.
  • Ability to develop a personal learning style, observe and evaluate own learning, diagnose own learning needs to serve the purpose of self and life-long learning.
  • Ability to work in a professional manner with the knowledge of design management in a collaborative, team environment, honoring timelines and ethical considerations.

Eligibility

Pass in 10+2 Examination OR 3 years Diploma by the Central / State Government or equivalent qualification from any recognized board obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying examination

AND valid score card of Entrance Test conducted by UCEED 2025/NIFT 2025/NID2025/Design Aptitude Test conducted by PCU.

Candidates are selected on the basis of Design Aptitude Test conducted by PCU, personal interview and Merit basis

FAQ's

What is the scope of the B.Des Product Design program?

The B.Des Product Design program at Pimpri Chinchwad University (PCU) offers a wide range of career opportunities in various industries. Graduates can find roles in consumer electronics, furniture, automotive, and more. The program equips students with the necessary skills to become successful product designers, design consultants, entrepreneurs and successfully start their own design firms. The comprehensive curriculum and hands-on experience provided by PCU ensure that graduates are well-prepared to meet the demands of the industry and create innovative, user-centric products.

What are the career prospects after completing B.Des in Product Design?

Graduates of the B.Des in Product Design program at PCU have diverse career prospects. They can pursue roles as product designers, design researchers, design managers, and design educators. The extensive training and industry exposure provided by the program open up opportunities in various sectors, including consumer electronics, furniture design, automotive design, and more. The skills acquired during the course make graduates valuable assets in design firms, manufacturing companies, consultancy firms, and even in academic institutions.

Is there a demand for product designers in the industry?

Yes, there is a growing demand for product designers in the industry. As companies strive to create innovative and user-friendly products that meet consumer needs, the expertise of skilled product designers becomes increasingly valuable. Graduates from PCU’s B.Des Product Design program are well-equipped to meet this demand because of their strong foundation in design principles, problem-solving abilities, and practical experience.

What skills will I develop during the B.Des Product Design program?

The B.Des Product Design program at PCU focuses on developing a range of essential skills. Students will enhance their design thinking and problem-solving abilities, gain technical proficiency in design tools and software, and improve their communication skills. The program also emphasizes practical training, allowing students to work on real-world projects and gain hands-on experience. These skills are crucial for a successful career in product design and help graduates stand out in the competitive job market.

Can I specialize in a specific area of product design?

Yes, the B.Des Product Design program at PCU offers elective courses that allow students to specialize in specific areas of interest. Students can choose from many specialized fields offered by the School. This flexibility enables students to tailor their education to their career goals and interests, making them more competitive in their chosen industry.

What is the duration of the B.Des Product Design program?

The B.Des Product Design program at PCU is a 3/4 year undergraduate program. This duration allows for an in-depth study of design principles, hands-on projects, internships, and industry collaborations, providing students with a comprehensive education in product design.

Does PCU offer placement support for B.Des Product Design graduates?

Yes, PCU has a dedicated placement cell that provides support to B.Des Product Design graduates. The placement cell assists students in securing job placements and internships in reputed companies. PCU’s strong industry connections and collaborations ensure that graduates have access to excellent career opportunities and can transition smoothly from education to employment.

Are there opportunities for further studies after completing B.Des in Product Design?

Yes, graduates of the B.Des Product Design program at PCU can pursue further studies to enhance their skills and knowledge. They can opt for advanced degrees such as Master of Design (M.Des) or Master of Fine Arts (MFA). These programs offer specialized training and research opportunities that can further elevate a graduate's career prospects in the field of product design.

Does the program include practical training and industry projects?

Yes, the B.Des Product Design program at PCU includes extensive practical training and industry projects. Students participate in internships, collaborative projects with industry partners, and hands-on workshops. This practical experience is crucial for understanding real-world challenges and applying theoretical knowledge to practical situations, ensuring that graduates are well-prepared for their careers.

Why should I choose PCU for my B.Des Product Design studies?

Choosing PCU for your B.Des Product Design studies means benefiting from a legacy of academic excellence and innovation. PCU is known for its top-notch design education, experienced faculty, state-of-the-art facilities, and strong industry collaborations. The holistic learning experience provided by PCU ensures that students are well-prepared for successful careers in product design, making it one of the top universities in Pune and India for design education.

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