Apply Now

Home 1


Preamble

For a while now, there's been a clear need to make sure that what students learn in higher education matches up with what the job market needs. The University Grants Commission (UGC) noticed this and started a plan to help students get skills they need for work or starting their own businesses. This plan leads to a Bachelor of Vocation (B.Voc.) Degree. It offers different paths, like getting a Diploma or Bachelor's Degree, all following the National Skills Qualifications Framework (NSQF). The stuff students learn comes from what industries want and mixes in other important things like personal skills. The main goals are to make students well-rounded and ready for work or business.
The program aims to : Cultivating holistic personalities through human-centric learning, teaching practical skills, and enncouraging students to start their own businesses.


Vision and Mission

Our vision is to empower individuals with practical skills and knowledge, equipping them to excel in diverse industries and contribute meaningfully to the economy.
Provide accessible vocational education bridging academia and the workplace.
Nurture talent, critical thinking, and a strong work ethic through dynamic curriculum design.
Get them ready to do well in whatever they choose to do after they finish the program.

Program Objectives

Program Objectives for B.Voc Sales and Marketing are as following:
  • Vocational, or skills-based, education is becoming more and more significant in today’s perspective as industry expecting new employees to have all the practical skills they need to start work.
  • Keeping in view the demands of the industry and to provide flexible options for students as desired by UGC the Pimpri Chinchwad University have launched 6 Bachelor of Vocation courses during academic year 2024-25, as given below:
  • Sales & Marketing
  • HR & Office Management
  • Commerce & Management
  • Travel & Tourism Management
  • Hospital & Healthcare Management
  • Hotel Management
  • These programmes aim to build individual capacities and train persons with adequate employability skills.
  • The programme structure attempts to blend appropriate technical knowledge and skills, personal and professional skills, substantive ‘hands-on’ and field/site experience required in the trade.

3 Years

Duration

₹ 30,000

Fees (Per Annum)

PCET

Centralized Placement Cell

Course Curriculum

1st Year

    Semester

    I

  • Core Course I: Marketing Management
  • Pr. Sp. EL. Course I
  • Multidisciplinary Course I: Organizational Behavior
  • Ability Enhancement Course I: Business Communication Skills
  • Value added Course I: Computer Skills
  • Internship I: On Job Training: Sales Survey & Research

    Semester

    II

  • Core Course II: Industry Marketing
  • Pr. Sp. EL. Course II
  • Multidisciplinary Course II: Operations and Management
  • Ability Enhancement Course II: Introduction to Vedic Mathematics
  • Value added Course II: Advance MS Excel
  • Internship II: Digital Marketing

2nd Year

    Semester

    III

  • Core Course III
  • Core Course IV
  • Pr. Sp. Course III
  • Pr. Sp. Course IV
  • Multidisciplinary Course III
  • Ability Enhancement Course III
  • Value added Course III
  • Internship III: On Job Training

    Semester

    IV

  • Core Course V
  • Core Course VI
  • Pr. Sp. Course V
  • Ability Enhancement Course IV
  • Value added Course IV
  • Project I: Mini Project
  • Internship III: On Job Training

3rd Year

    Semester

    V

  • Core Course VII
  • Core Course VIII
  • Core Course IX
  • Core Course X
  • Pr. Sp. Course VI
  • Internship V: On Job Training

    Semester

    VI

  • Core Course XI
  • Core Course XII
  • Pr. Sp. Course VII
  • Project II: Project
  • Internship VI: On Job Training

Electives

    List of Program Specific Elective Courses :

  • Program Specific Elective - I : Project Management
  • Program Specific Elective - I : International Marketing
  • Program Specific Elective - II : Advertising and Publicity Management
  • Program Specific Elective - II : Retail Stores and Operations

Multidisciplinary Minor

    Web Development (WD)
    Offering School : School of Engineering & Technology
  • WD Minor1 : Introduction of HTML (# II/ *IV)
  • WD Minor2 : Getting started with JavaScript (# III/ *V)
  • WD Minor3 : Server-side Programming with Node.js (# IV/*VI)
  • WD Minor4 : Front-end Development with React & Type Script (# V/*VII)
  • WD Minor5 : Back-end frameworks - Django, Ruby on Rails (# VI/*VIII)
    Robotics Process Automation (RP)
    Offering School : School of Engineering & Technology
  • RP Minor1 : Basics of Robotics Process Automation (# II/ *IV)
  • RP Minor2 : Fundamentals of RPA Business Analysis (# III/ *V)
  • RP Minor3 : Automation Techniques in RPA (# IV/*VI)
  • RP Minor4 : Future of RPA with Business Automation (# V/*VII)
  • RP Minor5 : RPA Tool (# VI/*VIII)
    Artificial intelligence &
    Machine Learning (ML)
    Offering School : School of Engineering & Technology
  • ML Minor1 : Artificial Intelligence (# II/ *IV)
  • ML Minor2 : Machine Learning (# III/ *V)
  • ML Minor3 : Natural Language Processing (# IV/*VI)
  • ML Minor4 : Optimization Techniques (# V/*VII)
  • ML Minor5 : Deep Learning For Computer Vision (# VI/*VIII)
    Data Science (DS)
    Offering School : School of Engineering & Technology
  • DS Minor1 : Applied Data Science With Python (# II/ *IV)
  • DS Minor2 : Data Visualization With Tableau (# III/ *V)
  • DS Minor3 : Business Analytics (# IV/*VI)
  • DS Minor4 : Data Analytics (# V/*VII)
  • DS Minor5 : Generative AI (# VI/*VIII)
    Media Communications (MM)
    Offering School : School of media & communications studies
  • MM Minor1 : Literary Study (# II/ *IV)
  • MM Minor2 : Digital Media Production (# III/ *V)
  • MM Minor3 : Photography (# IV/*VI)
  • MM Minor4 : Performing Arts - Theater (# V/*VII)
  • MM Minor5 : Film Studies (# VI/*VIII)
    Psychology (PSY)
    Offering School : School of science
  • PSY Minor1 : Introductory Psychology (# II/ *IV)
  • PSY Minor2 : Foundations of Social Psychology (# III/ *V)
  • PSY Minor3 : Theories of Personality Development (# IV/*VI)
  • PSY Minor4 : Industrial Psychology (# V/*VII)
  • PSY Minor5 : Mindfulness and Mental Health (# VI/*VIII)
    Nutrition (NUT)
    Offering School : School of science
  • NUT Minor1 : Human Nutrition (# II/ *IV)
  • NUT Minor2 : Lifestyle Management (# III/ *V)
  • NUT Minor3 : Introduction to Weight Management (# IV/*VI)
  • NUT Minor4 : Food Quality and Management (# V/*VII)
  • NUT Minor5 : Novel Foods and Application (# VI/*VIII)
    Design Thinking &
    Methodologies (DM)
    Offering School : Pune Design School
  • DM Minor1 : Design Thinking (# II/ *IV)
  • DM Minor2 : Brand Identity Design (# III/ *V)
  • DM Minor3 : Digital tools for 2D design (# IV/*VI)
  • DM Minor4 : Physical model making/ Prototyping (# V/*VII)
  • DM Minor5 : Digital Tools for 3D design (# VI/*VIII)
    Economics & Finance (FE)
    Offering School : School of Management
  • FE Minor1 : Micro-economics (# II/ *IV)
  • FE Minor2 : Fundamentals of Accounting (# III/ *V)
  • FE Minor3 : Principles of Finance (# IV/*VI)
  • FE Minor4 : Cost and Management Accounting (# V/*VII)
  • FE Minor5 : Macro economics (# VI/*VIII)
    Entrepreneurship and
    Innovations (EI)
    Offering School : School of Management
  • EI Minor1 : Entrepreneurship-New venture Development (# II/ *IV)
  • EI Minor2 : Rural Entrepreneurship (# III/ *V)
  • EI Minor3 : Design Thinking (# IV/*VI)
  • EI Minor4 : Institutional and Legal framework for Startups and small Businesses (# V/*VII)
  • EI Minor5 : Managing creativity and learning organizations (# VI/*VIII)
    Drugs & Healthcare (DH)
    Offering School : School of Pharmacy
  • DH Minor1 : Health and hygiene (# II/ *IV)
  • DH Minor2 : Know your drugs (# III/ *V)
  • DH Minor3 : Complementary and alternative medicine (# IV/*VI)
  • DH Minor4 : Drug Discovery (# V/*VII)
  • DH Minor5 : Forensic Science (# VI/*VIII)
    Software Application Design and Development (AD)
    Offering School : School of Engineering and Technology
  • AD Minor1 : System Analysis and Design (# II/ *IV)
  • AD Minor2 : User Experience and Design (# III/ *V)
  • AD Minor3 : Introduction to GitHub. (# IV/*VI)
  • AD Minor4 : Introduction to Gaming Applications. (# V/*VII)
  • AD Minor5 : Mobile Application Development (# VI/*VIII)
    Cyber Security (CS)
    Offering School : School of Engineering and Technology
  • CS Minor1 : Cyber Ethics, Cyber Law and Cyber Policy (# II/ *IV)
  • CS Minor2 : Introduction to Cryptography (# III/ *V)
  • CS Minor3 : Social Media Security. (# IV/*VI)
  • CS Minor4 : Introduction to Blockchain. (# V/*VII)
  • CS Minor5 : Data Security & Privacy. (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • E Minor1 : English for Competitive Examinations-I (# II/ *IV)
  • E Minor2 : English for Competitive Examinations-II (# III/ *V)
  • E Minor3 : English for Competitive Examinations-III (# IV/*VI)
  • E Minor4 : English for Competitive Examinations-IV (# V/*VII)
  • E Minor5 : English for Competitive Examinations-V (# VI/*VIII)
    English Literature (E)
    Offering School : School of
    Liberal Arts
  • Learning English With Shakespeare-Romeo and Juliet (Minor-I) (# II/ *IV)
  • Learning English With Shakespeare-Hamlet (Minor-II) (# III/ *V)
* : Courses offered for B Tech, B Design
# : Courses offered for B Sc, BBA, Media, and Management& Liberal Arts
Download Syllabus 2024-25

Programme

Programme Educational Objectives

Programme Educational Objectives (PEOs)

  • Equip students with comprehensive knowledge of sales and marketing principles, strategies, and techniques to excel in diverse business environments.
  • Cultivate critical thinking and analytical skills to evaluate market trends, consumer behavior, and competition, enabling effective decision-making in sales and marketing contexts.
  • Foster effective communication, interpersonal, and negotiation skills necessary for building strong client relationships, managing teams, and achieving sales targets.
  • Provide hands-on experience through internships, projects, and simulations to bridge theoretical learning with practical application, preparing students for successful careers in sales and marketing.

Programme Outcomes (POs)

Programme Outcomes (POs)

  • Demonstrate a deep understanding of the theoretical principles and practical applications relevant to their chosen vocational field.
  • Apply problem-solving techniques and critical thinking skills to address challenges encountered in real-world scenarios.
  • Utilize advanced tools, technologies, and methodologies to analyze, design, and implement solutions in their respective vocational domains.
  • Demonstrate proficiency in effective communication, both orally and in writing, to convey technical information to diverse audiences.
  • Work collaboratively and professionally within multidisciplinary teams, respecting diverse perspectives and contributing positively to team objectives.
  • Exhibit ethical and professional behaviour, adhering to industry standards, regulations, and best practices in their vocational practice.
  • Engage in lifelong learning and professional development activities to stay abreast of emerging trends and advancements in their field.
  • Adapt to changing technological, economic, and social landscapes, demonstrating flexibility and resilience in their vocational endeavours.
  • Demonstrate leadership qualities and the ability to take initiative in problem-solving and decision-making processes.
  • Manage time and resources effectively to meet project deadlines and achieve vocational objectives efficiently.
  • Apply principles of sustainable development and environmental responsibility in their vocational practice.
  • Contribute positively to the economic and societal development of their communities through the application of their vocational skills and knowledge.

Programme Specific Outcomes (PSOs)

Programme Specific Outcomes (PSOs)

  • Apply knowledge and technical skills associated with Sales and Marketing for delivering quality support in sales and marketing activities.
  • Recognize routine procedures within acceptable quality control parameter in sales and marketing, including market research, consumer behavior analysis, advertising, and sale management.

Eligibility

Passed in 10+2 Examination OR equivalent qualification from any recognized board.

Enquire Now